Workfluencer: Personal Branding, Authority & Content Strategy
Rhona Pierce
Redefining how we talk about work. Hosted by Rhona Pierce, Workfluencer spotlights professionals using content to grow careers, build personal brands, and shape industries. From employee creators reshaping corporate culture to entrepreneurs turning side-hustles into businesses, we explore the real stories and strategies behind blending work, creativity, and influence in today’s world.
Episodes
Why Employer Content Matters More Than Job Posts
Workfluencer: Personal Branding, Authority & Content Strategy
Candidates don’t decide to trust your company when they read a job post. They decide long before that. In this episode, recruitment advertising veteran Lance Christensen explains how employer content has quietly replaced job descriptions as the real trust signal in hiring. We dig into how candidates research companies in 2025, why Reddit and AI search amplify reputation gaps, and how content now functions as targeting, not just awareness. If your job posts sound good but your pipeline says otherwise, this conversation explains exactly why. What You’ll Learn Why job posts no longer drive candidate trust How employer content shapes decisions before someone applies What candidates actually research first Why content voids get filled with complaints How AI search changes employer brand risk Where TA and employer brand teams should start fixing trust RESOURCES MENTIONED: Get Lance's Newsletter: https://www.linkedin.com/newsletters/the-monday-minute-7018683347497299968/ Get Rhona's Newsletter: https://link.rhonapierce.com/YZEviw CONNECT WITH US: Connect with Lance: https://www.linkedin.com/in/christensenlance/ Connect with Rhona: https://www.linkedin.com/in/rhonabarnettpierce/ Want to turn your team into creators? Visit workfluencermedia.com to learn how we help companies build video-first content systems that attract, engage, and retain talent. workfluencer, employer content, employer branding, recruitment marketing, candidate trust, talent acquisition, hiring strategy, employee generated content, recruiting content, recruitment advertising, EVP, employer reputation, hiring in 2026, content strategy for recruiting, employer brand trust, recruitment trends, talent marketing, employer brand content, candidate experience, hiring content strategy Learn more about your ad choices. Visit megaphone.fm/adchoices
Using Content Creation for a Career Transition
Workfluencer: Personal Branding, Authority & Content Strategy
Most people go quiet during a career transition. Laci McKinney did the opposite. In this episode of the Workfluencer Podcast, Laci breaks down how she used content to make her transferable skills visible, pivot into organizational development, and earn three promotions in three years. We talk about documenting your learning in public, building a dual personal + professional brand, navigating imposter syndrome, and why content isn’t self-promotion. It’s career leverage. If you’re considering a pivot, growing influence while employed, or trying to connect content to real career outcomes, this episode is for you. What You’ll Learn Why waiting to be “picked” is the fastest way to stall your career How documenting your learning builds credibility before you feel “ready” The dual-brand strategy that makes career pivots feel natural How to choose content topics you actually have permission to speak on A simple way to show your day-to-day work without oversharing How content translated into promotions, consulting, and podcast invites Why imposter syndrome never goes away. And why that’s normal What leaders get wrong about internal mobility and career development How organizations benefit when content is treated as development, not ego RESOURCES MENTIONED Laci's Website: https://www.lacimckinney.com/ Free Download - Are you AI replaceable or AI proof? Discover Your Strategic Positioning in the Age of AI and Get Your Personalized Action Plan. https://www.lacimckinney.com/aiassessment Get Rhona's Newsletter - https://link.rhonapierce.com/YZEviw CONNECT WITH US Connect with Laci: https://www.linkedin.com/in/lacimckinney/ Connect with Rhona: https://www.linkedin.com/in/rhonabarnettpierce/ Want to turn your team into creators? Visit workfluencermedia.com to learn how we help companies build video-first content systems that attract, engage, and retain talent. workfluencer, career transition, career change, content creation, personal branding, career development, professional content creation, building a personal brand, career growth, thought leadership, career advancement, content strategy, career visibility, career reinvention, career storytelling, employee content creation, corporate content creator, career pivots, professional branding, workplace influence, creator economy at work Learn more about your ad choices. Visit megaphone.fm/adchoices
Why Storytelling Is Becoming a Real Job in 2026
Workfluencer: Personal Branding, Authority & Content Strategy
Storytelling isn’t a “soft skill” anymore. It’s becoming a core business function. In this Workfluencer Trend Report, Rhona breaks down why companies are actively hiring for storytelling roles, not as PR rebrands, but as strategic hires tied to trust, hiring, and growth. From Google and Microsoft to Notion restructuring entire teams around narrative, this episode explains what’s actually driving the demand and why AI has accelerated it, not replaced it. If you work in employer branding, HR, internal comms, content, or you’ve been building an audience quietly on the side, this trend matters more than you think. What You’ll Learn Why “storyteller” job titles are exploding across tech and HR How shrinking media and AI content overload changed the rules What Notion’s storytelling team signals about the future of brand orgs Why trust is now the most valuable brand asset How employee-generated content connects employer and consumer branding Why storytelling roles aren’t limited to journalists How creators and HR professionals already have these skills What separates signal from noise in a content-saturated world Mentioned In This Episode Wall Street Journal article: https://www.wsj.com/articles/companies-are-desperately-seeking-storytellers-7b79f54e Want to turn your team into storytellers? Visit workfluencermedia.com to learn how we help companies build video-first content systems that build trust with clients and candidates. storytelling jobs, corporate storytelling, employer branding, HR content, employee generated content, creator economy at work, brand trust, AI content, internal communications, Workfluencer podcast Learn more about your ad choices. Visit megaphone.fm/adchoices
How to Write a Book That Builds Authority with Hady Mendez
Workfluencer: Personal Branding, Authority & Content Strategy
Writing a book isn’t just a creative goal. It’s a credibility move. In this episode of Workfluencer, bestselling author and leadership coach Hady Méndez breaks down the real process of turning lived experience into a book that builds professional authority. We go behind the scenes of writing Calladita No More. What stories made it in. What she intentionally left out. And how the act of writing forced clarity around voice, boundaries, and visibility at work. This conversation is for professionals who want to write a book without turning it into a personal overshare. And who want their ideas to translate into influence, not just attention. If you’re thinking about writing a book, this episode is for you. What You’ll Learn in This Episode How Hady turned lived experience into a bestselling book The behind-the-scenes process of shaping raw stories into a clear message What she chose to leave out — and why restraint matters in personal storytelling How writing the book forced her to confront her own visibility gaps The role confidence and boundaries played during the writing process How content, authorship, and voice reinforce professional authority Why not every story belongs online, even when it’s true How creators can use long-form work to build credibility without oversharing RESOURCES MENTIONED: Buy Calladita No More: https://www.calladitanomore.com Get Rhona's Newsletter: https://link.rhonapierce.com/YZEviw CONNECT WITH US: Connect with Hady: https://www.linkedin.com/in/hadymendez/ Connect with Rhona: https://www.linkedin.com/in/rhonabarnettpierce/ Want to turn your team into creators? Visit workfluencermedia.com to learn how we help companies build video-first content systems that attract, engage, and retain talent. how to write a book, writing a book, book writing process, becoming an author, professional authority, thought leadership, personal branding, content creation, career growth, speaking up at work, leadership development, women in leadership, creators at work, building credibility, writing nonfiction, storytelling for professionals, content strategy, career visibility, author journey, workfluencer Learn more about your ad choices. Visit megaphone.fm/adchoices
How Adam Posner Built a Revenue-Driving Podcast
Workfluencer: Personal Branding, Authority & Content Strategy
Adam Posner didn’t just build a podcast — he built a revenue engine. With 475+ episodes and 1.8M downloads, his show drives the majority of his recruiting business and lands long-term, five-figure brand deals. In this episode, we break down how he did it: using his podcast as a Trojan horse for business development, building trust with sponsors, creating event content that brands actually care about, and designing systems that keep the show running even when life forces you to step back. We also get into the personal side — including how he navigated cancer while running a dual-revenue business and why controlling your narrative matters more than ever. What You’ll Learn How a podcast can quietly drive 60–70% of your business The difference between “content for fun” and a content business Why early barters beat chasing big sponsorships too early How to pitch brands without selling out your integrity The production systems that keep Adam 7–10 weeks ahead What sponsors actually want from creators How he kept his business growing during cancer treatment Listen If You’re Curious About Monetizing a podcast Landing brand deals Building authority through content Content systems + production workflows Balancing real life with a content-driven business RESOURCES MENTIONED Listen to the POZcast: https://www.thepozcast.com/ CONNECT WITH US Connect with Adam: https://www.linkedin.com/in/adamjposner/ Connect with Rhona: https://www.linkedin.com/in/rhonabarnettpierce/ Want to turn your team into creators? Visit workfluencermedia.com to learn how we help companies build video-first content systems that attract, engage, and retain talent. Adam Posner, podcast monetization, podcast growth, brand partnerships, creator business, content strategy, recruiting industry, business development, content systems, podcast sponsorships, creator economy, Workfluencer Podcast, revenue-driving podcast, personal brand growth, content workflows, event content, talent acquisition, HR tech creators Learn more about your ad choices. Visit megaphone.fm/adchoices
How Minda Harts Rebuilt Workplace Trust Through Storytelling
Workfluencer: Personal Branding, Authority & Content Strategy
Bestselling author and workplace revolutionary Minda Harts joins Rhona Pierce to break down the ideas behind her new book, Talk to Me Nice. She explains why trust keeps collapsing inside modern workplaces, how her Seven Trust Languages help rebuild it, and what she learned while growing from bestselling author to emerging filmmaker. This conversation goes deep into trust, culture, storytelling, and what it really takes to challenge norms without burning bridges. If you’re a creator, a leader, or someone trying to rebuild trust at work, this conversation will hit. RESOURCES MENTIONED: Buy Talk To Me Nice: https://www.mindaharts.com/talktomenice Book Minda to Speak: https://www.mindaharts.com/speaking Get Rhona's Newsletter: https://link.rhonapierce.com/YZEviw CONNECT WITH US: Connect with Minda: https://www.linkedin.com/in/mindaharts/ Connect with Rhona: https://www.linkedin.com/in/rhonabarnettpierce/ Want to turn your team into creators? Visit workfluencermedia.com to learn how we help companies build video first content systems that attract, engage, and retain talent. Don't forget to leave us a 5-star Review ⭐️⭐️⭐️⭐️⭐️ 💜 Leave a review on Apple Podcasts https://podcasts.apple.com/us/podcast/workfluencer/id1740429498 🟢 Leave a rating on Spotify https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Minda Harts, workplace trust, Talk to Me Nice, trust languages, workfluencer, Workfluencer podcast, workplace culture, creator storytelling, writing books, creative process, burnout prevention, workplace equity, corporate trust, content creator journey, filmmaking, workplace communication, leadership trust Learn more about your ad choices. Visit megaphone.fm/adchoices
How to Become a Content Creator Inside Your Company
Workfluencer: Personal Branding, Authority & Content Strategy
Some people chase content creation outside of work. Others end up building influence inside the walls of their company. Shannon Ogborn is one of the first people in our space to do it at scale. In this episode, we get into the real story behind becoming a content creator for your employer — the trade-offs, the boundaries, and the benefits no one talks about. You’ll hear how Shannon went from Recruiting Ops to podcast host for Ashby, what it takes to show up authentically when you represent a brand, and how she measures success in a role that’s still new for most companies. We dig into: How she transitioned into a company-backed creator role What she thinks actually matters in podcast metrics How to stay authentic when your content reflects your employer Why companies are hiring creators internally What alignment between creator + company really takes RESOURCES MENTIONED Check out Shannon's Podcast: http://ashbyhq.com/podcast Get Rhona's Newsletter: https://link.rhonapierce.com/YZEviw CONNECT WITH US: Connect with Shannon: https://www.linkedin.com/in/shannonogborn/ Connect with Rhona: https://www.linkedin.com/in/rhonabarnettpierce/ Want to turn your team into creators? Visit workfluencermedia.com to learn how we help companies build video-first content systems that attract, engage, and retain talent. Don't forget to leave us a 5-star Review ⭐️⭐️⭐️⭐️⭐️ 💜 Leave a review on Apple Podcasts https://podcasts.apple.com/us/podcast/workfluencer/id1740429498 🟢 Leave a rating on Spotify https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Workfluencer, content creator, employee content, creator at work, corporate creator, internal creator, content at your company, content strategy, personal brand, employer brand, recruiting content, HR content, B2B content, authenticity at work, workplace content, company storytelling, podcast hosting, creator career paths, content inside companies, employee advocacy, talent acquisition content, LinkedIn creators, brand building, workplace storytelling, content psychology, creator roles Learn more about your ad choices. Visit megaphone.fm/adchoices
Finding Confidence to Create Content Over 40
Workfluencer: Personal Branding, Authority & Content Strategy
Maureen Wiley-Clough didn’t set out to become a creator. She simply got tired of being called “a dino” in tech — and decided the silence around ageism needed to end. What started as a vulnerable side project became a top-2% podcast, a thriving community, and a message that resonates with anyone who’s felt “too old” to start something new. In this episode, we get into how Maureen built confidence, hit publish while working in a youth-obsessed industry, and kept going even when no one was watching. We talk about comparison traps, owning your voice, booking big guests before you feel ready, and why your best content usually comes after you stop caring what other people think. Whether you’re starting a podcast, building a creator presence, or trying to find the courage to show up online, this one hits home. We cover: How ageism shaped her creator journey Starting a podcast while working in tech Publishing content when you’re scared or unsure Breaking the comparison loop in the creator economy Broadening your niche without losing your message Booking big-name guests early Turning a podcast into a real business Why it’s never too late to build influence If you’re building confidence, building a brand, or building a new chapter — this episode is your sign to begin. CONNECT WITH US: Connect with Maureen: https://www.linkedin.com/in/maureenwclough/ Check out Maureen's Podcast: https://www.itgetslateearly.com/ Connect with Rhona: https://www.linkedin.com/in/rhonabarnettpierce/ Want to turn your team into creators? Visit workfluencermedia.com to learn how we help companies build video-first content systems that attract, engage, and retain talent. Don't forget to leave us a 5-star Review ⭐️⭐️⭐️⭐️⭐️ 💜 Leave a review on Apple Podcasts https://podcasts.apple.com/us/podcast/workfluencer/id1740429498 🟢 Leave a rating on Spotify https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr workfluencer, ageism in tech, older workers in tech, creator confidence, content creation tips, start creating content, creator journey, podcast growth, women in tech, midlife career growth, building influence, start a podcast, creator economy, professional creators, creator mindset, finding your voice, content strategy, overcoming fear to create, creator motivation Learn more about your ad choices. Visit megaphone.fm/adchoices
How to Turn Internal Stories into Employee Advocacy with Matt See
Workfluencer: Personal Branding, Authority & Content Strategy
Most employees have no idea what’s really happening inside their own company — and that’s exactly why so many advocacy programs fall flat. Matt See has spent his career transforming internal comms at massive organizations, and he’s discovered something most leaders miss: employee advocacy doesn’t start with LinkedIn posts or social-media training. It starts inside. In this episode, Matt and Rhona dig into how internal storytelling can transform culture, inspire authentic advocacy, and turn your employees into your best brand ambassadors — without a single content calendar. What You’ll Learn Why internal comms often fail (and how to cut through the noise) The four-part framework Matt uses: Inform, Educate, Inspire, Celebrate How to build “reporter beats” inside your org to uncover real stories Why your all-company email should feel like it came from your bank or your mom How to measure success beyond open rates and clicks The secret to getting employees to actually visit the intranet How internal stories power your external employer-brand reputation CONNECT WITH US Connect with Matt on LinkedIn: https://www.linkedin.com/in/matt-see/ Connect with Rhona: https://www.linkedin.com/in/rhonabarnettpierce/ Want to turn your team into creators? Visit perceptiblestudios.com to learn how we help companies build video-first content systems that attract, engage, and retain talent. Don't forget to leave us a 5-star Review ⭐️⭐️⭐️⭐️⭐️ 💜 Leave a review on Apple Podcasts https://podcasts.apple.com/us/podcast/workfluencer/id1740429498 🟢 Leave a rating on Spotify https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Workfluencer, employee advocacy, internal communications, storytelling, company culture, employer branding, leadership, employee engagement, workplace storytelling, brand communication, HR strategy, Matt See Learn more about your ad choices. Visit megaphone.fm/adchoices
Healing Work Trauma and Rebuilding Confidence with Kat Kibben
Workfluencer: Personal Branding, Authority & Content Strategy
What happens when your worst bosses plant seeds that turn into your best lessons? In this episode of Workfluencer, Kat Kibben—author, speaker, and founder of Three Ears Media—joins Rhona to talk about healing work trauma, rebuilding confidence, and writing a book that almost didn’t happen. Kat opens up about the three-year journey behind The Bounce Back Factor, van life lessons that rewired their approach to leadership, and why editing was harder than writing. You’ll hear the story behind their first flat tire, the imposter syndrome that nearly killed the book, and the harsh feedback that forced Kat to rewrite the ending—but made it stronger. This is the author interview no publicist would approve—the messy, honest, behind-the-scenes story of what it really takes to bounce back. RESOURCES MENTIONED: Buy The Bounce Back Factor: http://thebouncebackfactorbook.com/ Hire Kat: https://threeearsmedia.com/ Video Podcast Production - Perceptible Studios: https://perceptiblestudios.com/ CONNECT WITH US: Follow Kat on LinkedIn: https://www.linkedin.com/in/katrinakibben/ Connect with Rhona: https://www.linkedin.com/in/rhonabarnettpierce/ Don't forget to leave us a 5-star Review ⭐️⭐️⭐️⭐️⭐️ 💜 Leave a review on Apple Podcasts https://podcasts.apple.com/us/podcast/workfluencer/id1740429498 🟢 Leave a rating on Spotify https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Workfluencer, Kat Kibben, The Bounce Back Factor, leadership, resilience, van life, work trauma, bad bosses, imposter syndrome, writing a book, Three Ears Media, career growth, Workfluencer podcast, HR, personal growth, burnout recovery, workplace culture Learn more about your ad choices. Visit megaphone.fm/adchoices
Making B2B Marketing Human with Sherehan Ross
Workfluencer: Personal Branding, Authority & Content Strategy
In this episode of The Workfluencer Podcast, Rhona Pierce sits down with Sherehan Ross, VP of Marketing at Modus Planning, to talk about the human side of B2B marketing. From viral LinkedIn rants to the chaos of working moms and motherhood, this conversation pulls back the curtain on what it really takes to grow a personal brand, lead with marketing authenticity, and avoid burnout while balancing work and family. Sherehan explains how “building in public” turned into her most powerful form of content creation, why she believes revenue isn’t a marketing KPI, and how her “3-6-9 plan” transformed her B2B marketing strategy. Together, Rhona and Sherehan unpack the moments every marketer, parent, and creator can relate to — the messy middle, the fear of posting on social media, and learning how to build trust online without losing yourself. What you’ll learn How to build a personal brand that attracts opportunity, not burnout Why authenticity beats perfection in marketing leadership The truth about motherhood in B2B sales — and why the “balance” myth must go How to use community-driven branding to build loyalty and connection What it really takes to go viral on LinkedIn (and why you probably shouldn’t try) The fine line between relatable rants and meaningful storytelling CONNECT WITH US: Sherehan's LinkedIn: https://www.linkedin.com/in/sherehanross/ Rhona's LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ workfluencer, workfluencer podcast, rhona pierce, sherehan ross, marketing leadership, building in public, content creation, b2b marketing strategy, b2b, how to build a personal brand, marketing authenticity, avoid burnout in marketing, female leaders in tech, linkedin, how to go viral, marketing community building, branding, the human side of b2b marketing Learn more about your ad choices. Visit megaphone.fm/adchoices
How Hung Lee Built Recruiting’s Most Trusted Brand
Workfluencer: Personal Branding, Authority & Content Strategy
Before “personal brand” became a buzzword, Hung Lee was already doing it—building Recruiting Brainfood into one of the most trusted communities in the industry. In this conversation, recorded at RecFest USA 2025, Hung and Rhona dig into what it really takes for recruiters to think like media brands: showing up every week, curating with integrity, and letting transparency replace polish. He shares how an accidental send from the beach in Lisbon made him realize just how much readers depended on his newsletter. Plus, why he believes quantity beats quality, what he looks for in every Brainfood link, and how his “Open Kitchen” approach builds trust without a team. If you create content around recruiting or employer branding, this episode is a masterclass in consistency and community. In This Episode: The Lisbon mishap that proved consistency matters (when his phone blew up overnight) Hung’s 4-point test for what makes content “Brainfood” How to curate without gatekeeping Why recruiters should think like media companies The “Open Kitchen” philosophy of transparency Why quantity beats quality for creators Running a one-person media brand without a team Thanks to the folks at Teamtailor for letting us film at their booth. Discover why over 10,000 of the smartest companies in the world use Teamtailor to attract talent and optimize their recruitment https://link.rhonapierce.com/TTRecFest25 RESOURCES MENTIONED Subscribe to Recruiting Brainfood - https://www.recruitingbrainfood.com/ Get Rhona's Newsletter - https://link.rhonapierce.com/YZEviw Perceptible Studios: Video Podcast Production - https://www.perceptiblestudios.com/ CONNECT WITH US: Connect With Hung on LinkedIn: https://www.linkedin.com/in/hunglee/ Connect with Rhona on LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ Don't forget to leave us a 5-star Review ⭐️⭐️⭐️⭐️⭐️ 💜 Leave a review on Apple Podcasts https://podcasts.apple.com/us/podcast/workfluencer/id1740429498 🟢 Leave a rating on Spotify https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Workfluencer, Recruiting Brainfood, recruiter media brand, content curation, creator mindset, HR content marketing, Workfluencer Podcast, Hung Lee Learn more about your ad choices. Visit megaphone.fm/adchoices
How to Get Paid to Speak with Torin Ellis
Workfluencer: Personal Branding, Authority & Content Strategy
Everyone wants to get paid to speak, but few know how to turn it into a real career. In this episode, Torin Ellis joins Rhona Pierce to break down the business behind the mic — from commanding rooms and carving your niche to staying relevant in a space that changes overnight. You’ll learn: How to turn free speaking gigs into paid opportunities The mindset shift that keeps your message authentic (even when the world isn’t) When to raise your rates — and how much The power of relationships in getting booked Why “caring about people” will always be timeless advice Plus, in the Time to Confess segment: Torin reveals the surprising songs on his pre-stage playlist The one event he’ll never speak at again And the biggest misconception people have about him CONNECT WITH US: Connect With Torin on LinkedIn: https://www.linkedin.com/in/torinellis/ Connect with Rhona on LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ Don't forget to leave us a 5-star Review ⭐️⭐️⭐️⭐️⭐️ 💜 Leave a review on Apple Podcasts https://podcasts.apple.com/us/podcast/workfluencer/id1740429498 🟢 Leave a rating on Spotify https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Workfluencer, getting paid to speak, speaking career, public speaking tips, professional speaker, Torin Ellis, HR conference speaker, building a speaking business Learn more about your ad choices. Visit megaphone.fm/adchoices
Recruiting Is Marketing in Disguise with Dave Vu
Workfluencer: Personal Branding, Authority & Content Strategy
Most recruiters think they’re filling roles. Dave Vu thinks they should be building brands. In this episode, Rhona Pierce sits down with the co-founder of Ribbon.ai to explore why the future of recruiting belongs to teams who think like marketers. From his early days in talent acquisition to building one of the most talked-about AI interview platforms, Dave shares how empathy, storytelling, and transparency can transform candidate experience — and why bad recruiters should probably be worried about AI. You’ll learn: Why recruiting is really just marketing in disguise How to turn candidates into fans — even the ones you reject The difference between “culture fit” and “culture add” How AI can free recruiters to focus on what humans do best: build relationships What every recruiter can do today to stand out as a brand If you’ve ever said, “I don’t have time to create content — I have reqs to fill,” this one’s for you. RESOURCES MENTIONED Learn More about Ribbon.ai - https://www.ribbon.ai/ Get Rhona's Newsletter - https://link.rhonapierce.com/YZEviw Perceptible Studios: Video Content Production - https://www.perceptiblestudios.com/ CONNECT WITH US: Connect With Dave on LinkedIn: https://www.linkedin.com/in/dave-vu/ Connect with Rhona on LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ Don't forget to leave us a 5-star Review ⭐️⭐️⭐️⭐️⭐️ 💜 Leave a review on Apple Podcasts https://podcasts.apple.com/us/podcast/workfluencer/id1740429498 🟢 Leave a rating on Spotify https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Workfluencer, Recruiting, Employer Branding, Recruitment Marketing, Talent Acquisition, AI Recruiting, Candidate Experience, HR Technology, Ribbon.ai, Workfluencer Podcast, Dave Vu, Personal Brand for Recruiters, TA Strategy, Culture Add, Hiring Innovation Learn more about your ad choices. Visit megaphone.fm/adchoices
The Real Cost of Being HR Famous with Laurie Ruettimann
Workfluencer: Personal Branding, Authority & Content Strategy
Laurie Ruettimann has spent nearly two decades shaping how we talk about work—from CNN’s “Top Career Advisor” list to her globally recognized Punk Rock HR podcast. But behind the accolades lies a story of confidence, capitalism, and the unpaid labor of influence. In this episode, Laurie joins Rhona Pierce to pull back the curtain on what it really takes to turn credibility into a career—how she built her platform before influencer culture existed, why “being right” doesn’t always pay, and the emotional toll of being HR famous. They talk money, mistakes, and the myth of full authenticity online—and Laurie’s raw advice for anyone chasing visibility in the HR and creator world. We covered: The early days of blogging before “influencer” was a job title The moment she realized confidence had to be self-made Why being “10% more real” is enough online How unpaid labor powers most “personal brands” The financial and emotional costs of standing for something RESOURCES MENTIONED: Laurie's new LinkedIn Learning Course: https://www.linkedin.com/learning/ethical-hr-leadership/ethics-the-secret-to-driving-business-success Listen to Laurie's Podcast: https://laurieruettimann.com/podcast/ Get Rhona's Newsletter - https://link.rhonapierce.com/YZEviw Perceptible Studios: Video Podcast Production - https://www.perceptiblestudios.com/ CONNECT WITH US: Connect with Laurie on LinkedIn: https://www.linkedin.com/in/laurieruettimann/ Connect with Rhona on LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ Don't forget to leave us a 5-star Review ⭐️⭐️⭐️⭐️⭐️ 💜 Leave a review on Apple Podcasts https://podcasts.apple.com/us/podcast/workfluencer/id1740429498 🟢 Leave a rating on Spotify https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr workfluencer, Laurie Ruettimann, HR famous, Punk Rock HR, Workfluencer podcast, Rhona Pierce, personal brand, creator economy, HR tech, human resources, talent acquisition, career advice, blogging, influencer marketing, podcasting, LinkedIn Learning, keynote speaker, authenticity online Learn more about your ad choices. Visit megaphone.fm/adchoices
Career Identity Theft: Safeguarding Your Personal Brand
Workfluencer: Personal Branding, Authority & Content Strategy
What if someone stole your entire career — your résumé, portfolio, headshot, even your home address? In this Workfluencer Trend Report, Rhona explores the real case of freelance writer Jolissa Skow, who discovered an imposter had been living her professional life since 2023. The impersonator used Jolissa’s identity to land contract work, participate in Slack, attend camera-off meetings, and even get paid — all while colleagues believed they were working with her. Based on Jolissa’s public LinkedIn posts and reporting by Dr. Janice Gassam Asare, this episode examines how career identity theft is emerging as a new risk for anyone building a personal brand. With job scams tripling since 2020 and 17% of hiring managers reporting deepfake candidates, the line between authentic and artificial has never been thinner. Has this happened to you? Share your questions or story at https://www.workfluencerpodcast.com — your voicemail may shape a future series on protecting your brand from impersonation. RESOURCES MENTIONED: Read Dr. Gassam Assare's article here: https://www.linkedin.com/pulse/career-identity-theft-how-one-womans-stolen-without-asare-ph-d--2zrre/ CONNECT WITH RHONA ON LINKEDIN: https://www.linkedin.com/in/rhonabarnettpierce/ personal branding, remote work, identity theft, workfluencer, Job scams, Protecting your brand, Online reputation, Career protection, Employment fraud, personal brand protection, imposter scams, remote work risks, professional impersonation Learn more about your ad choices. Visit megaphone.fm/adchoices
Building Recruiting Future with Matt Alder
Workfluencer: Personal Branding, Authority & Content Strategy
Matt Alder, host of Recruiting Future and co-host of The Alder Hour, has spent over 15 years shaping how the recruiting industry talks about work. With nearly 800 episodes published, his podcast is one of the most trusted sources for talent acquisition insights. In this conversation, Rhona and Matt chat about how Recruiting Future became the go-to recruiting podcast and what it really takes to build authority through consistency. You’ll hear: Why consistency matters more than virality in podcasting How audience-first thinking drives guest strategy The unique power of recruiting podcasts to influence decision-makers Why brands underestimate creator partnerships in HR tech How to stay relevant as a creator long term If you’re building influence in recruiting, employer branding, or HR, Matt’s story proves that podcasting is one of the most powerful mediums to create authority. RESOURCES MENTIONED Listen to Matt’s podcast - https://recruitingfuture.com/ Get Rhona's Newsletter - https://link.rhonapierce.com/YZEviw Perceptible Studios: Video Podcast Production - https://www.perceptiblestudios.com/ CONNECT WITH US: Connect With Matt on LinkedIn: https://www.linkedin.com/in/mattalder/ Connect with Rhona on LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ Don't forget to leave us a 5-star Review ⭐️⭐️⭐️⭐️⭐️ 💜 Leave a review on Apple Podcasts https://podcasts.apple.com/us/podcast/workfluencer/id1740429498 🟢 Leave a rating on Spotify https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Workfluencer, Recruiting Future podcast, Matt Alder, recruiting podcast, talent acquisition thought leadership, HR content strategy, podcasting, creator economy, audience engagement, authority building, recruitment, long-term strategy, content creation, podcasting success, influence, feedback Learn more about your ad choices. Visit megaphone.fm/adchoices
How to Pay Employee Content Creators Fairly with Cynthia Abbott-Kerr
Workfluencer: Personal Branding, Authority & Content Strategy
Your employees may be your best influencers—but how do you pay them fairly when they start creating content for your brand? In this episode I sit down with compensation strategist Cynthia Abbott-Kerr, founder of WellPay.ai, to explore how companies can design clear, simple, and fair systems to reward employee content creators. From commission structures and affiliate links to ownership rights and tax considerations, Cynthia shares practical strategies for building employee-creator programs that actually work. If you’ve ever wondered whether to pay per post, add stipends, or build commissions tied to store performance, this conversation is your roadmap. RESOURCES MENTIONED Visit Wellpay.ai - https://www.wellpay.ai/ Get Rhona's Newsletter - https://link.rhonapierce.com/YZEviw Perceptible Studios: Get your employees to create videos that build trust https://www.perceptiblestudios.com/ CONNECT WITH US: Connect With Cynthia on LinkedIn: https://www.linkedin.com/in/cynthiawellpay/ Connect with Rhona on LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ ⭐️⭐️⭐️⭐️⭐️ Don't forget to leave us a 5-star Review ⭐️⭐️⭐️⭐️⭐️ 💜 Leave a review on Apple Podcasts https://podcasts.apple.com/us/podcast/workfluencer/id1740429498 🟢 Leave a rating on Spotify https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr employee content creators, employee advocacy, employee-generated content, fair compensation, creator pay, commission structures, affiliate links, WellPay, Cynthia Abbott-Kerr, Workfluencer podcast, workfluencer, EGC Learn more about your ad choices. Visit megaphone.fm/adchoices
How to Build Your Personal Brand Authentically in Today’s Job Market with guest host Brooke Wheeler
Workfluencer: Personal Branding, Authority & Content Strategy
Building a personal brand in today’s job market isn’t about chasing viral posts—it’s about showing up authentically. In this special takeover episode, recruiter-turned-founder Brooke Wheeler flips the mic on Workfluencer creator Rhona Pierce. Together they dive into how to build your personal brand with honesty, how layoffs and career pivots can fuel reinvention, and why companies fail when they try to script employer branding. If you’ve wondered what to share online, how vulnerable to be, or how to turn career shifts into opportunities, this conversation will give you the playbook for building an authentic personal brand that works. You'll Learn: How to brand yourself authentically without oversharing Why employer branding fails when companies script employees The simple system Rhona uses to decide what to post online How layoffs and career pivots can fuel reinvention Ways to turn conference moments into long-lasting content CONNECT WITH US: Connect With Brooke on LinkedIn: https://www.linkedin.com/in/brookewheeler/ Connect with Rhona on LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ Don't forget to leave us a 5-star Review ⭐️⭐️⭐️⭐️⭐️ 💜 Leave a review on Apple Podcasts https://podcasts.apple.com/us/podcast/workfluencer/id1740429498 🟢 Leave a rating on Spotify https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr personal branding, employer branding, personal brand, talent acquisition, content creation, career development, business ownership, Podcast rebrand, social media influence, career pivots, LinkedIn Strategies, authentic storytelling, career creator, linkedin personal branding, workplace storytelling, employee generated content, video content strategy, layoffs career advice, authentic content creation, recruiting careers Learn more about your ad choices. Visit megaphone.fm/adchoices
From TikTok to TEDx: Using Content to Build Your Career with Jade Walters
Workfluencer: Personal Branding, Authority & Content Strategy
It doesn’t get more Gen Z than making a TikTok to get hired at TikTok—and that’s exactly what Jade Walters did. But she didn’t stop there. From landing jobs to landing on the TEDx stage, Jade has used content creation to build a career on her own terms. In this episode, she shares how content became her biggest career tool, what Gen Z really wants from work, and why boundaries at work aren’t red flags—they’re strategy. CONNECT WITH US: Connect With Jade on LinkedIn: https://www.linkedin.com/in/jadekwalters/ Connect with Rhona on LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ Don't forget to leave us a 5-star Review ⭐️⭐️⭐️⭐️⭐️ 💜 Leave a review on Apple Podcasts https://podcasts.apple.com/us/podcast/workfluencer/id1740429498 🟢 Leave a rating on Spotify https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr workfluencer, content creation, Jade Walters, Gen Z career advice, TikTok resumes, TEDx talk careers, personal branding, early career content, job search tips, video resumes, content creators at work, Workfluencer podcast, Gen Z workplace boundaries, career content strategy, personal brand job search Learn more about your ad choices. Visit megaphone.fm/adchoices
How to Pay Employee Advocates and Content Creators Fairly with Heather Bussing
Workfluencer: Personal Branding, Authority & Content Strategy
What happens when employee advocacy moves beyond “posting on LinkedIn” and into creating full-blown branded content? Should those employees be paid like influencers? In this episode of Workfluencer, employment lawyer and creator Heather Bussing joins Rhona to explore how companies can compensate employee-creators fairly and compliantly. We dig into: Why paying employees for branded content builds trust and authenticity How to classify and compensate employee-creators without missteps Overtime, equity, and ownership issues every HR team should consider Lessons from influencer contracts employees can adapt How HR and marketing can protect employees and unlock brand value If you’re an HR leader, TA pro, employer brand manager, or corporate content creator, this episode will help you champion employee advocacy programs the right way. RESOURCES MENTIONED Get Rhona's Newsletter - https://link.rhonapierce.com/YZEviw Perceptible Studios: Video Podcast Production - https://www.perceptiblestudios.com/ CONNECT WITH US: Connect With Heather on LinkedIn: https://www.linkedin.com/in/heather-bussing-785122161/ Connect with Rhona on LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ Don't forget to leave us a 5-star Review ⭐️⭐️⭐️⭐️⭐️ 💜 Leave a review on Apple Podcasts https://podcasts.apple.com/us/podcast/workfluencer/id1740429498 🟢 Leave a rating on Spotify https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Workfluencer, employee advocacy programs, employee ambassadors, employee generated content, EGC, paying employees for content, HR compliance, influencer contracts, content ownership law, work for hire, internal influencer program, Heather Bussing interview Learn more about your ad choices. Visit megaphone.fm/adchoices
LinkedIn for Introverts: How Lissa Appiah Built a Personal Brand That Converts
Workfluencer: Personal Branding, Authority & Content Strategy
LinkedIn can be overwhelming, especially for introverts. But what if your quiet approach is actually your superpower? In this episode, certified career coach and LinkedIn Top Voice Lissa Appiah shares how she built a personal brand that converts—without being loud, posting daily, or faking confidence. You’ll learn how to: Build a personal brand on LinkedIn as an introvert Turn your side hustle into a full-time business Grow visibility without burning out Use content strategy that works for quiet creators Create LinkedIn posts that attract clients and speaking gigs Whether you're a content creator, coach, or corporate professional, this episode breaks down exactly how to grow on LinkedIn—on your terms. RESOURCES MENTIONED Visit Lissa's Website: https://weapply.ca/ Subscibe to Lissa's YouTube: https://www.youtube.com/c/LissaAppiahCareerStrategist Get Rhona's Newsletter - https://link.rhonapierce.com/YZEviw Perceptible Studios: Video Podcast Production - https://www.perceptiblestudios.com/ CONNECT WITH US: Connect With Lissa on LinkedIn: https://www.linkedin.com/in/lissaappiah/ Connect with Rhona on LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ Don't forget to leave us a 5-star Review ⭐️⭐️⭐️⭐️⭐️ 💜 Leave a review on Apple Podcasts https://podcasts.apple.com/us/podcast/workfluencer/id1740429498 🟢 Leave a rating on Spotify https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Workfluencer, introverts, content creation, personal branding, LinkedIn, social media strategy, corporate branding, side-hustle, full time content creator Learn more about your ad choices. Visit megaphone.fm/adchoices
Meet the Man Behind the RecOps Community | Jeremy Lyons
Workfluencer: Personal Branding, Authority & Content Strategy
Most people think building a community is about finding a niche and hoping people show up. Jeremy Lyons knows better—he’s the man behind the RecOps community. From launching the first RecOps conference to building the widely read RecOps Roundup newsletter, Jeremy has turned a behind-the-scenes role into a movement. In this episode, we dig into: The four (sometimes five) pillars of Recruiting Operations—and why employer branding belongs in the mix. How Jeremy built the RecOps community during a wave of layoffs, and why neutrality became his non-negotiable. The moment his newsletter stopped being about him and started being for the community—and how that shift changed everything. Why he replaced “hot takes” with “spicy takes” (and what Scoville levels have to do with recruiting). His advice for anyone who wants to start creating content but feels overwhelmed: start small, start simple, start now. Whether you’re a recruiting pro, a corporate content creator, or someone thinking about how to build trust through content, this conversation offers both clarity and inspiration. RESOURCES MENTIONED RecOps Collective - https://www.recopscollective.com/ RecOps Roundup Newsletter - http://recops.substack.com/ Get Rhona's Newsletter - https://link.rhonapierce.com/YZEviw Perceptible Studios: Video Podcast Production - https://www.perceptiblestudios.com/ CONNECT WITH US: Connect With Jeremy on LinkedIn: https://www.linkedin.com/in/lyonsjeremy/ Connect with Rhona on LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ Workfluencer, RecOps, Recruiting Operations, Recruiting Ops, Talent Operations, Hiring Operations, Talent Acquisition, Employer Branding, RecOps Community, RecOps Roundup, HR Tech, Recruiting Conferences, Community Building, Content Creation, Spicy Takes, Neutrality in Content, Newsletter Growth, HR Community, Recruiting Strategy, Candidate Experience, Talent Strategy Learn more about your ad choices. Visit megaphone.fm/adchoices
How to Have REAL Conversations About Race at Work with Zach Nunn
Workfluencer: Personal Branding, Authority & Content Strategy
Zach Nunn, founder of Living Corporate, pulls back the curtain on what it takes to create authentic content about race and identity in the workplace. From deleting episodes with problematic guests to calling out patronizing DEI storytelling, Zach shares why most corporate diversity content misses the mark and how to create conversations that actually matter. What You'll Learn: Why Zach sometimes doesn't release podcast episodes (including one with a tech executive) The problem with DEI storytelling that treats employees like "rescued" success stories How to spot performative vs. productive conversations about workplace equity Why individual anecdotes often miss systemic issues in DEI discussions The responsibility content creators have when platforming voices How journalism's decline affects podcast integrity Real examples of authentic workplace storytelling that drives change RESOURCES MENTIONED: Visit the Living Corporate Website - https://living-corporate.com/ Takeover The Workfluencer Podcast Get My Newsletter Perceptible Studios – Video content that builds trust ****🌟 CONNECT WITH ZACH💼 LinkedIn: https://www.linkedin.com/in/zacharynunnphr/ 🌐 Website: https://living-corporate.com/ 📹 YouTube: https://www.youtube.com/@LivingCorporate/ 🎙️ Podcast: https://open.spotify.com/show/2mRmf9FpyH8GfhRNSQ1ZV9 🌟 CONNECT WITH RHONA💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/🦋 Bluesky: https://bsky.app/profile/rhonab.bsky.social 📸 Instagram: https://www.instagram.com/rhonabpierce/🎵 TikTok: https://www.tiktok.com/@rhonabpierce 🌐 Website: https://www.rhonapierce.com/ 📹 YouTube: https://www.youtube.com/@RhonaBPierce/ 💜 Leave a review on Apple Podcastshttps://podcasts.apple.com/us/podcast/workfluencer/id1740429498 🟢 Leave a rating on Spotifyhttps://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Workfluencer, diversity equity inclusion, race at work, workplace conversations about race, DEI content, corporate diversity programs, authentic DEI, workplace equity, inclusion podcast, systemic racism workplace, DEI storytelling, platform responsibility, content creator ethics Learn more about your ad choices. Visit megaphone.fm/adchoices
Building a Trusted Recruiter Brand with Andrew Lewis
Workfluencer: Personal Branding, Authority & Content Strategy
Tired of recruiter content that chases likes but lacks substance? In this episode, discover how Andrew Lewis grew from 0 to 45K followers by mastering content creation that delivers real value and opens up new career opportunities. As Head of Talent at Worldly, Andrew shares how he carved out his unique voice, built personal branding that stands out, and earned the trust of his audience. We dive into actionable strategies for recruiters and creators who want to break free from recycled talking points and create original content that builds credibility—not just engagement. Learn how Andrew curates what’s worth sharing, turns daily recruiting challenges into high-impact posts, and balances authority with vulnerability. Plus, get tips for staying consistent with your content creation while leading a busy talent acquisition function. What you’ll learn: - How to identify your unique lane and voice as a recruiter-creator - Why selective curation matters for personal branding - The difference between content that gets clicks and content that builds long-term trust - Turning real-world recruiting challenges into high-value posts - Practical strategies for consistent content creation in TA - How personal branding can unlock new career opportunities in talent acquisition RESOURCES MENTIONED: Subscribe to The Talent Operator Takeover The Workfluencer Podcast Get My Newsletter Perceptible Studios – Video content that builds trust 🌟 CONNECT WITH ANDREW LinkedIn: https://www.linkedin.com/in/andrew-lewis-31104559/ Website: http://www.talentoperator.com/ 🌟 CONNECT WITH RHONA LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ Instagram: https://www.instagram.com/rhonabpierce/ TikTok: https://www.tiktok.com/@rhonabpierce Website: https://www.rhonapierce.com/ YouTube: https://www.youtube.com/@RhonaBPierce/ 💜 Leave a review on Apple Podcasts: https://podcasts.apple.com/us/podcast/workfluencer/id1740429498 🟢 Leave a rating on Spotify: https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr If you’re ready to elevate your content creation, boost your personal branding, and open up new career opportunities, this episode is a must-listen! Learn more about your ad choices. Visit megaphone.fm/adchoices
The Cost of Speaking Out in HR with Anessa Fike
Workfluencer: Personal Branding, Authority & Content Strategy
Anessa Fike has led 125+ organizations, pioneered the Fractional HR model in the U.S., and built a career by saying the things most people won’t. In this episode, she joins Rhona to break down what it really costs to speak up in HR—especially when it challenges power, calls out performative allyship, and disrupts the speaker circuit status quo. Anessa shares how she uses her privilege intentionally, what she’s given up to stay true to her values, and why she keeps going even when the backlash hits. This one’s for every HR leader, content creator, or change-maker wondering if the risk is worth it. What you’ll learn: How Fractional work gave Anessa the freedom—but not the reason—to speak up The difference between bold leadership and performative allyship What privilege looks like when it’s used, not just acknowledged How to spot fake expertise in HR and DEI spaces What it really costs to use your platform for good—and why she does it anyway RESOURCES MENTIONED: Fractional Coaching with Anessa Buy Anessa’s Book: The Revolution of Work Takeover The Workfluencer Podcast Get My Newsletter Perceptible Studios – Video content that builds trust ****🌟 CONNECT WITH ANESSA💼 LinkedIn: https://www.linkedin.com/in/anessafike/ 🌐 Website: https://www.fikeandco.com/ 📗 Book: https://a.co/d/6ZAsC8d 🌟 CONNECT WITH RHONA💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/🦋 Bluesky: https://bsky.app/profile/rhonab.bsky.social 📸 Instagram: https://www.instagram.com/rhonabpierce/🎵 TikTok: https://www.tiktok.com/@rhonabpierce 🌐 Website: https://www.rhonapierce.com/ 📹 YouTube: https://www.youtube.com/@RhonaBPierce/ 💜 Leave a review on Apple Podcastshttps://podcasts.apple.com/us/podcast/workfluencer/id1740429498 🟢 Leave a rating on Spotifyhttps://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Workfluencer, HR leadership, fractional HR, privilege, authenticity, DEI, speaking up, business alignment, expertise, HR conferences, community, performative allyship, advocacy, allyship, authentic allyship, social justice Learn more about your ad choices. Visit megaphone.fm/adchoices
Data-Driven Recruiting: How to Leverage Insights for Better Hiring Decisions with Tara Noonan Amaral
Workfluencer: Personal Branding, Authority & Content Strategy
In this bonus episode, recorded live at SHRM 2025, Rhona Pierce interviews Tara Amaral, a veteran talent acquisition expert. Tara shares practical strategies for building effective recruiting functions, highlighting the importance of simple, repeatable processes, data-driven decision-making, and thoughtful change management. She discusses how organizations of all sizes can optimize hiring, leverage technology and AI wisely, and foster strategic partnerships. Tara emphasizes the enduring value of human expertise in recruitment, offering actionable advice for leaders and recruiters navigating today’s evolving talent landscape. This episode was brought to you by VirgilHR, The all-in-one SaaS solution that empowers HR professionals to make smart, compliant employment decisions in real-time. HR compliance doesn’t have to be a headache. 👉🏾 Schedule a demo and see how easy it can be: https://link.rhonapierce.com/VirgilHR **** Connect with Tara on LinkedIn: https://www.linkedin.com/in/taranamaral/ Learn more about Riviera Advisors at https://rivieraadvisors.com/ **** 💜 Leave a review on Apple Podcastshttps://podcasts.apple.com/us/podcast/workfluencer/id1740429498 🟢 Leave a rating on Spotifyhttps://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr SHRM 2025, Talent Acquisition, HR, Data-Driven Recruitment, Change Management, AI in Recruitment, Intake Calls, Recruitment Strategies, Employee Engagement, Hiring Process, Recruitment Technology Learn more about your ad choices. Visit megaphone.fm/adchoices
How to Launch an HR Podcast, with Ashley King & Desiree Goldey
Workfluencer: Personal Branding, Authority & Content Strategy
When two established HR professionals decide to launch a podcast together, what could go wrong? According to Desiree Goldey and Ashley King, co-hosts of the new Talentless podcast, quite a lot – and that's exactly what made their partnership stronger. In this episode of Workfluencer, we dive deep into their journey from recording "absolutely trash" episodes to building a mission-driven show that's already generating buzz in the talent acquisition space. If you're considering launching a podcast (solo or with a partner), thinking about content creation as an HR professional, or simply want to understand what it takes to build authentic influence in a crowded space, this episode delivers actionable insights wrapped in refreshingly honest storytelling. What you’ll learn: Why they named their podcast, Talentless. Challenges faced by women in the podcasting space. Importance of education and skill-building in HR and talent acquisition. Maintaining creative control and authenticity in content creation. Overcoming societal and internal barriers for women in leadership roles. The learning curve and unexpected challenges of podcasting. Strategies for audience building and community engagement. Ethical considerations regarding podcast metrics and organic growth. Why they believe HR professionals have the power to impact the wealth gap in America. RECOMMENDED NEXT EPISODE→ Content Creation While Employed: Jessica Winder on Brand + Boundaries ****🌟 CONNECT WITH DESIREE💼 LinkedIn: https://www.linkedin.com/in/desireegoldey/ 📸 Instagram: https://www.instagram.com/talentless_podcast/ 🎙️ Podcast: https://www.talentlesspodcast.com/ 🌟 CONNECT WITH ASHLEY💼 LinkedIn: https://www.linkedin.com/in/ashleykingdei/ 📸 Instagram: https://www.instagram.com/talentless_podcast/ 🎙️ Podcast: https://www.talentlesspodcast.com/ 🌟 CONNECT WITH RHONA💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/🦋 Bluesky: https://bsky.app/profile/rhonab.bsky.social 📸 Instagram: https://www.instagram.com/rhonabpierce/🎵 TikTok: https://www.tiktok.com/@rhonabpierce 🌐 Website: https://www.rhonapierce.com/ 📹 YouTube: https://www.youtube.com/@RhonaBPierce/ 💜 Leave a review on Apple Podcastshttps://podcasts.apple.com/us/podcast/workfluencer/id1740429498 🟢 Leave a rating on Spotifyhttps://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Workfluencer, podcast launch, HR podcasting, talent acquisition content, creative partnerships, podcast planning, women in HR, content creation strategy, ow to start a podcast with a partner, women in HR podcasting, creative control in podcasting, podcast planning mistakes, HR content creation, talent acquisition thought leadership, women lifting women in business, podcast audience building strategies, authentic podcast marketing, HR industry representation Learn more about your ad choices. Visit megaphone.fm/adchoices
Transforming Frontline Worker Training: From Boring to TikTok-Style Learning with Bites Co-Founder Hagai Horovitz at SHRM 2025
Workfluencer: Personal Branding, Authority & Content Strategy
In this bonus episode, recorded live at SHRM 2025, Rhona Pierce interviews Haggai, co-founder of Bites, a platform revolutionizing training and communication for frontline employees. Haggai explains how Bites transforms existing materials into TikTok-style microlearning videos, integrates with popular messaging apps, and achieves high engagement without users needing corporate email addresses. He discusses the unique challenges of training frontline workers, Bites’ seamless user experience, and their positive journey with SHRM Labs. Haggai also shares future plans to directly link training to business outcomes, making learning both engaging and impactful. What You’ll Learn: Why traditional L&D is hemorrhaging money How social media psychology changes retention rates The real cost of boring training (hint: it's not just turnover) What happens when you make learning addictive This episode was brought to you by VirgilHR, The all-in-one SaaS solution that empowers HR professionals to make smart, compliant employment decisions in real-time. HR compliance doesn’t have to be a headache. 👉🏾 Schedule a demo and see how easy it can be: https://link.rhonapierce.com/VirgilHR **** Connect with Haggai on LinkedIn: https://www.linkedin.com/in/hagai-horovitz/ Learn more about Bites at https://mybites.io/ **** 💜 Leave a review on Apple Podcastshttps://podcasts.apple.com/us/podcast/workfluencer/id1740429498 🟢 Leave a rating on Spotifyhttps://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr SHRM 2025, SHRM Labs, Haggai, Bites, internal communication, training, learning, frontline employees, microlearning, content creation tool, TikTok-style videos, engagement rates, communication channels, learning management system, workforce development, training challenges, Gen Z training, millennial training, employee training, learning experience, professional training content Learn more about your ad choices. Visit megaphone.fm/adchoices
LinkedIn Monetization & Personal Branding: How Bonnie Dilber Grew 440K+ Followers While Working Full-Time
Workfluencer: Personal Branding, Authority & Content Strategy
Can you really master LinkedIn monetization and personal branding without quitting your 9–5? Bonnie Dilber proves it’s possible. As a recruiting manager at Zapier and a recognized LinkedIn content creation expert, Bonnie has built a thriving LinkedIn presence of over 440,000 followers—all while leading a recruiting team and managing high-value brand partnerships. In this episode, Bonnie reveals the exact LinkedIn content creation strategies that fueled her growth, the boundaries she sets between her personal brand and her employer, and how she evaluates brand deals and monetization opportunities. Discover how to build authentic thought leadership on LinkedIn, handle workplace reactions to your content, and create professional influence without putting your career at risk. If you’re ready to unlock LinkedIn monetization and elevate your personal branding while staying employed, tune in for actionable tips, honest insights, and inspiration from one of LinkedIn’s top voices. What you’ll learn: How Bonnie scaled her LinkedIn following to 440,000+ while working full-time The secrets behind effective LinkedIn content creation for professionals Setting boundaries between your employer’s brand and your personal brand How to assess and select LinkedIn monetization and brand partnership opportunities Why Bonnie chose not to become a full-time creator—and what that means for you Navigating workplace conversations and pushback as your LinkedIn presence grows Building professional thought leadership and credibility on LinkedIn Don’t miss this episode if you want to grow your LinkedIn presence, monetize your expertise, and build a powerful personal brand—all without leaving your day job. RESOURCES MENTIONED: Subscribe to Bonnie’s Newsletter Takeover The Workfluencer Podcast Get My Newsletter Perceptible Studios – Video content that builds trust RECOMMENDED NEXT EPISODE→ Content Creation While Employed: Jessica Winder on Brand + Boundaries ****🌟 CONNECT WITH BONNIE 💼 LinkedIn: https://www.linkedin.com/in/bonnie-dilber/ 🎵 TikTok: https://www.tiktok.com/@bonniedilber 🌐 Website: https://www.passionfroot.me/bonnie-dilber 📸 Instagram: https://www.instagram.com/bonniedilber/ 🌟 CONNECT WITH RHONA 💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/🦋 Bluesky: https://bsky.app/profile/rhonab.bsky.social📸 Instagram: https://www.instagram.com/rhonabpierce/🎵 TikTok: https://www.tiktok.com/@rhonabpierce 🌐 Website: https://www.rhonapierce.com/ 📹 YouTube: https://www.youtube.com/@RhonaBPierce/ *********** 💜 Leave a review on Apple Podcastshttps://podcasts.apple.com/us/podcast/workfluencer/id1740429498🟢 Leave a rating on Spotifyhttps://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr *********** LinkedIn monetization, LinkedIn personal branding, LinkedIn content creation, Workfluencer, LinkedIn growth, LinkedIn strategy, grow LinkedIn followers, LinkedIn content creation, LinkedIn while working, professional LinkedIn presence, LinkedIn personal branding, LinkedIn for professionals, LinkedIn brand partnerships, LinkedIn monetization, LinkedIn recruiting content, LinkedIn career advice, LinkedIn thought leadership, professional content creator, LinkedIn top voice, how to grow LinkedIn followers while working full time, LinkedIn content strategy for employees, LinkedIn brand deals for professionals, building LinkedIn presence without quitting job, LinkedIn growth strategy 2024, professional LinkedIn content creation tips Learn more about your ad choices. Visit megaphone.fm/adchoices
How Storytelling Builds Inclusion and Community at Work with Tara Turk-Haynes
Workfluencer: Personal Branding, Authority & Content Strategy
What happens when a trained playwright enters the corporate world? Tara Turk-Haynes, founder of Equity Activations and former VP of DEI and Talent Acquisition, reveals how theatrical storytelling techniques can revolutionize workplace content, build authentic community, and challenge power dynamics from within the system. In this episode, Tara shares her unique framework for finding story-worthy moments in everyday workplace situations, the difference between content that gets engagement versus content that creates genuine connection, and how to balance truth-telling with strategic relationship building. Whether you're an HR professional, content creator, or workplace leader, you'll walk away with actionable strategies for using storytelling to drive meaningful change and build authentic communities around your content. What you’ll learn: How to develop a "storyteller's eye" for workplace content opportunities The framework for turning ordinary moments into community-building narratives Strategies for truth-telling without burning bridges Why targeting "the person with the least power" creates better content for everyone The difference between viral content and impactful content Tara Turk-Haynes is a strategic leader and Founder of Equity Activations who specializes in embedding diversity, equity, inclusion, and belonging into daily business operations. As a first-generation college graduate and corporate worker, she crafts measurable, equity-driven strategies within talent acquisition, leadership development, and organizational culture, helping companies build sustainable, high-impact equity strategies that drive engagement, retention, and business success. Subscribe to The Way We Work Newsletter RESOURCES MENTIONED: Equity Activations Takeover The Workfluencer Podcast Get My Newsletter Perceptible Studios – Video content that builds trust RECOMMENDED NEXT EPISODE→ Content Creation While Employed: Jessica Winder on Brand + Boundaries **** 🌟CONNECT WITH TARA 💼 LinkedIn: https://www.linkedin.com/in/ttaraturkhaynes/ 🎵 TikTok: https://www.tiktok.com/@ttarahaynes 🌐 Website: https://www.equityactivations.com/ 📸 Instagram: https://www.instagram.com/ttarahaynes/ 📹 YouTube: https://www.youtube.com/@equityactivations 🌟 CONNECT WITH RHONA 💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/🦋 Bluesky: https://bsky.app/profile/rhonab.bsky.social 📸 Instagram: https://www.instagram.com/rhonabpierce/🎵 TikTok: https://www.tiktok.com/@rhonabpierce🌐 Website: https://www.rhonapierce.com/ 📹 YouTube: https://www.youtube.com/@RhonaBPierce/ Workfluencer, Workplace storytelling, DEI content strategy, Talent acquisition storytelling, HR content creation, Employee advocacy content, Workplace equity narratives, Corporate storytelling techniques, Authentic workplace content, HR professional development, Diversity and inclusion storytelling, Employee engagement content, Workplace culture content, Business storytelling framework, HR thought leadership 💜 Leave a review on Apple Podcasts https://podcasts.apple.com/us/podcast/workfluencer/id1740429498 🟢 Leave a rating on Spotify https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Learn more about your ad choices. Visit megaphone.fm/adchoices
How to Build Authentic Influence While Working Full-Time w/ Guest Host Tiffany Tate
Workfluencer: Personal Branding, Authority & Content Strategy
What happens when you want to build your personal brand, but your company isn’t on board? This week on the Workfluencer Podcast, Tiffany Tate flips the mic and interviews our host, Rhona Pierce, about what it really takes to grow your influence as a working professional. They dive into how to build a personal brand, protect your career, and create content that resonates without burning out. If you’ve ever wondered how to start posting, what to share, or how to navigate corporate boundaries, this is the episode for you. What you’ll learn: Why mid-career is the best time to start creating content How to find your niche (without overthinking it) The surprising story of how Rhona started ghostwriting in high school What to do if your employer doesn’t like your content Why your personal brand matters more than a company’s approval How to balance lifestyle content with professional boundaries The habits and tools Rhona uses to stay consistent without burning out The first step to becoming a Workfluencer this week Tiffany Tate is a Keynote Speaker and the Founder of Career Maven Consulting, a leadership development company that partners with companies to engage, advance, and retain mid-career professionals and emerging executives through coaching, leadership development programs and talent advisory. Subscribe to The Good Work Guide Newsletter RESOURCES MENTIONED: Career Maven Consulting Takeover The Workfluencer Podcast Get My Newsletter Perceptible Studios – Video content that builds trust RECOMMENDED NEXT EPISODE→ Content Creation While Employed: Jessica Winder on Brand + Boundaries ****🌟 CONNECT WITH TIFFANY 💼 LinkedIn: https://www.linkedin.com/in/tiffanywaddelltate/ 🌐 Website: https://www.tiffanywaddelltate.com/ 📸 Instagram: https://www.instagram.com/tiffanywaddelltate/ 🌟 CONNECT WITH RHONA 💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ 📸 Instagram: https://www.instagram.com/rhonabpierce/ 🎵 TikTok: https://www.tiktok.com/@rhonabpierce 🌐 Website: https://www.rhonapierce.com/ 📹 YouTube: https://www.youtube.com/@RhonaBPierce/ workfluencer, professional content creation, personal branding while employed, content strategy for professionals, building influence at work, mid-career content creation, workplace social media policies, employee personal branding, professional influence building, content creation for recruiters, HR professional branding, LinkedIn content strategy, authentic professional presence, career advancement through content, professional storytelling, how to create content while working full time, building personal brand without losing job, workfluencer strategies for mid-career professionals, navigating workplace boundaries with content creation, content creation systems for busy professionals, authentic professional content frameworks 💜 Leave a review on Apple Podcasts https://podcasts.apple.com/us/podcast/workfluencer/id1740429498 🟢 Leave a rating on Spotify https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Learn more about your ad choices. Visit megaphone.fm/adchoices
How To Land Brand Deals as Corporate Influencers with Lorna Erickson & Victoria Gates
Workfluencer: Personal Branding, Authority & Content Strategy
Lorna Erickson and Victoria Gates turned their decades of interviewing expertise into a profitable content business—landing 30+ brand deals worth six figures in under two years. Here's exactly how they did it, plus the tactical steps you can take this week to land your first partnership. In this episode, Rhona, Victoria & Lorna will discuss: How to identify profitable niches within your expertise area (even if they seem "smaller") The exact DM formula that landed them an $18,000 brand deal Why follower count matters less than you think for partnerships How to price partnerships when you have zero precedent The qualification process that helps you avoid toxic brand relationships Three tactical steps to land your first brand deal this week Lorna Erickson & Victoria Gates are hiring manager coaches with over two decades of interviewing experience, making them THE expert interviewers. They help companies and hiring teams make more accurate, equitable and confident hiring decisions one interview at a time. Their content shines a light on frustrations both candidates and hiring teams experience in the interview process, focusing on educational AND entertaining information geared towards anyone in the hiring, interviewing and business space. Their mission is to make the interviewing experience better for everyone involved. RESOURCES MENTIONED: Check out our hiring manager self-paced training and consultation services Takeover The Workfluencer Podcast Get My Newsletter Perceptible Studios – Video content that builds trust RECOMMENDED NEXT EPISODE→ Building HR's Most Subscribed Newsletter: Authentic Content Strategy with Hebba Youssef ****🌟 CONNECT WITH LORNA 💼 LinkedIn: https://www.linkedin.com/in/lornaerickson/ 🎵 TikTok: https://www.tiktok.com/@expertinterviewers 🌐 Website: https://expertinterviewers.com/ 📸 Instagram: https://www.instagram.com/expertinterviewers/ 🌟 CONNECT WITH VICTORIA💼 LinkedIn: https://www.linkedin.com/in/vpreston/ 🎵 TikTok: https://www.tiktok.com/@expertinterviewers 🌐 Website: https://expertinterviewers.com/ 📸 Instagram: https://www.instagram.com/expertinterviewers/ 🌟 CONNECT WITH ME 💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/🦋 Bluesky: https://bsky.app/profile/rhonab.bsky.social📸 Instagram: https://www.instagram.com/rhonabpierce/🎵 TikTok: https://www.tiktok.com/@rhonabpierce🌐 Website: https://www.rhonapierce.com/ 📹 YouTube: https://www.youtube.com/@RhonaBPierce/ Brand partnerships, corporate influencer, workfluencer, content creator business, influencer marketing, B2B partnerships, content monetization, talent acquisition content, LinkedIn content strategy, TikTok for business, social media monetization, creator economy, partnership pricing, influencer rates, content marketing ROI, employer branding, HR content creation, professional development content, how to get brand deals 💜 Leave a review on Apple Podcastshttps://podcasts.apple.com/us/podcast/workfluencer/id1740429498 🟢 Leave a rating on Spotifyhttps://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Learn more about your ad choices. Visit megaphone.fm/adchoices
Content Creation While Employed: Jessica Winder on Brand + Boundaries
Workfluencer: Personal Branding, Authority & Content Strategy
When HR executive Jessica Winder decided to share her sobriety journey on LinkedIn, her family warned it would destroy her career. Instead, it became her most powerful content and helped hundreds of professionals struggling in silence. In this episode of Workfluencer, Jessica reveals how she built authentic influence while navigating executive roles, why she finally embraced video content after years of resistance, and the real cost of speaking truth to power in corporate America. Whether you're an individual contributor afraid to post or a leader wanting to enable your team's voices, Jessica's journey from "timid" content creator to LinkedIn powerhouse offers a masterclass in building influence without losing your job. In this episode we cover: Why Jessica calls herself a “troublemaker”, and how that became her brand Her evolution from timid LinkedIn posts to bold public leadership The post that nearly got her fired (and what saved her) Why she finally made the leap to TikTok and YouTube How she batch-creates content with a full-time SVP role and four kids under two Her best advice for professionals afraid to post online Jessica D. Winder is the SVP of People at CoLab Software and Founder of Hidden Gem Career Coaching. Known for creating "good trouble" in traditional HR spaces, Jessica has built a following of nearly 80,000 on LinkedIn by sharing honest insights about workplace culture, leadership, and personal growth. She's the author of The Hidden Gem Within and recently expanded into video content on TikTok and YouTube. Jessica is five years sober and openly advocates for addiction awareness in professional spaces. RESOURCES MENTIONED: Subscribe to Jessica’s Newsletter: The Corporate Cheat Code Buy Jessica’s Book Takeover The Workfluencer Podcast Repurpose Content Easier with CreatorHQ: https://creatorhq.co?aff=9qejn Perceptible Studios – Video content that builds trust RECOMMENDED NEXT EPISODE→ Building HR's Most Subscribed Newsletter: Authentic Content Strategy with Hebba Youssef ****🌟 CONNECT WITH JESSICA 💼 LinkedIn: https://www.linkedin.com/in/jessicadwinder/ 🎵 TikTok: https://www.tiktok.com/@hiddengemcoach 🌐 Website: https://www.hiddengemcareercoaching.com/ 📸 Instagram: https://www.instagram.com/hiddengemcoach 📹 YouTube: https://www.youtube.com/@hiddengemcoach 🌟 CONNECT WITH ME💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/🦋 Bluesky: https://bsky.app/profile/rhonab.bsky.social📸 Instagram: https://www.instagram.com/rhonabpierce/🎵 TikTok: https://www.tiktok.com/@rhonabpierce🌐 Website: https://www.rhonapierce.com/ 📹 YouTube: https://www.youtube.com/@RhonaBPierce/ HR executive content creation, workplace personal branding, employee advocacy programs, LinkedIn content strategy, corporate content creation, sobriety in workplace, HR thought leadership, video content for professionals, workplace authenticity, content creation while employed, HR leader personal brand, corporate social media guidelines, workplace vulnerability, professional content boundaries, executive personal branding 💜 Leave a review on Apple Podcastshttps://podcasts.apple.com/us/podcast/workfluencer/id1740429498 🟢 Leave a rating on Spotifyhttps://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Learn more about your ad choices. Visit megaphone.fm/adchoices
Creating Content at Unleash America with Rachel Bourne & Lydia Wu
Workfluencer: Personal Branding, Authority & Content Strategy
Ever wondered what it really takes to create those polished conference recaps you see flooding LinkedIn? Rachel Bourne and Lydia Wu teamed up to create daily conference recaps at Unleash America - and what they discovered about event content creation will change how you think about conference coverage. From managing exhaustion while filming to dealing with people walking through your shots, this episode reveals the strategic and chaotic reality behind those polished recaps flooding your LinkedIn feed. In this episode we cover: The dual-channel mindset required for successful event content creation Why conference recaps are becoming essential as travel budgets tighten Strategic gear choices that actually work (and what to leave at home) How to collaborate effectively without losing your authentic voice The real reason why conference attendance is shifting toward vendors Practical systems for consistent content creation workflows Rachel Bourne is a global talent strategist and systems HR executive with nearly 20 years of innovation leadership experience across Fortune 500 companies. Currently on sabbatical from corporate life, she hosts The Shift Show, where she translates complex workplace trends for professionals navigating the future of work. Her background spans technology transformation, AI strategy, and talent management. Lydia Wu is an HR Swiss Army knife with experience across consulting (Accenture, Deloitte), innovation leadership (Panasonic), and HR tech solutions. She’s the creator behind Oops, Did I Think That Out Loud? where she bridges the gap between HR buyers seeking fit-for-purpose technology and innovative vendors who may have spent their marketing budget on product development. Her content focuses on demystifying HR tech and helping practitioners navigate AI rationally. RESOURCES MENTIONED: Rachel Bourne’s The Shift Show Lydia Wu’s Oops! Did I Think That Out Loud? Perceptible Studios – Video content that builds trust WORKFLUENCER RESOURCES & TOOLS: 📬 Get the Newsletter: https://link.rhonapierce.com/YZEviw 🎥 Create Video Clips using Opus Clip: https://www.opus.pro/?via=throwouttheplaybook ♻️ Repurpose Content Easier with CreatorHQ: https://creatorhq.co?aff=9qejn 🎧 Science-backed music for your brain. Try it FREE for 30 days: brain.fm/rhonapierce ****🌟 CONNECT WITH LYDIA 💼 LinkedIn: https://www.linkedin.com/in/lydiaywu/ 🌐 Website: http://oopsdidithinkthatoutloud.com/ 📸 Instagram: https://www.instagram.com/oopsdidithinkthatoutloud 📹 YouTube: https://www.youtube.com/@OopsDidIThinkThatOutLoud 🌟 CONNECT WITH RACHEL 💼 LinkedIn: https://www.linkedin.com/in/rachel-bourne/ 🌐 Website: https://www.theshiftshow.net/ 📸 Instagram: https://www.instagram.com/shifthappens4u/ 📹 YouTube: https://www.youtube.com/@ShiftHappens4U 🎙️ Podcast: https://www.theshiftshow.net/podcast 🌟 CONNECT WITH ME 💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/🦋 Bluesky: https://bsky.app/profile/rhonab.bsky.social📸 Instagram: https://www.instagram.com/rhonabpierce/🎵 TikTok: https://www.tiktok.com/@rhonabpierce🌐 Website: https://www.rhonapierce.com/ 📹 YouTube: https://www.youtube.com/@RhonaBPierce/ conference content creation, HR content creators, event content strategy, content collaboration, conference recaps, workplace content creation, workfluencer, Unleash America conference, Unleash America 2025, conference recap videos, event content creation tips, Unleash America content creation, how to create conference recaps, conference content collaboration, Unleash conference coverage, HR conference content strategy 💜 Leave a review on Apple Podcastshttps://podcasts.apple.com/us/podcast/workfluencer/id1740429498 🟢 Leave a rating on Spotifyhttps://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr In this episode, we cover:RECOMMENDED NEXT EPISODE→ Building HR's Most Subscribed Newsletter: Authentic Content Strategy with Hebba Youssef Learn more about your ad choices. Visit megaphone.fm/adchoices
Building HR's Most Subscribed Newsletter: Authentic Content Strategy with Hebba Youssef
Workfluencer: Personal Branding, Authority & Content Strategy
What happens when your newsletter becomes the unofficial therapy session for HR professionals everywhere? In this episode, Rhona sits down with Hebba Youssef, Chief People Officer at Workweek and the creator of I Hate It Here, one of the most read and reshared newsletters in the People space. Known for her honest tone and spicy memes, Hebba has built a brand that balances leadership credibility with creative chaos. We unpack what it really looks like to speak truthfully in public while still leading a team, how she balances her executive role with her creator identity, and why memes sometimes say more than a whitepaper ever could. Hebba shares the systems and mindset that have made her newsletter essential reading for HR professionals who want to do better – and have fun while doing it. If you’re an HR or TA leader who’s wrestling with what to say, and how to say it, you’ll want to hear this. In this episode, we cover: 00:00 – Introduction 01:13 – How I Hate It Here became part therapy, part rebellion 02:14 – The pop culture DNA of the newsletter 10:20 – Writing from memes: the “GIF-first” creative process 21:49 – What it’s like being both a CPO and a monetized creator 24:17 – How content changes internal relationships at work 30:59 – Advice for HR leaders afraid to speak up 32:16 – What Hebba wishes more HR leaders would admit out loud 34:13 – What she hopes I Hate It Here gives readers 35:34 – Plead the Fifth: memes, fake advice, and a well-timed cop-out 38:01 – How to follow Hebba, join her community, and keep up Hebba Youssef is the Chief People Officer at Workweek and the creator of I Hate It Here, a viral HR newsletter that combines real talk, research, and memes to challenge how we think about work. She also hosts The I Hate It Here Podcast and runs the Safe Space community—all in partnership with Workweek. Hebba’s built one of the most trusted voices in HR by saying what others are afraid to, and making it impossible to look away. RESOURCES MENTIONED: ➡️ Subscribe to I Hate It Here: https://join.hateithere.co/e13d9d5b/13 ➡️ Join the Safe Space community: https://hateithere.co/community/safe-space/ WORKFLUENCER RESOURCES & TOOLS: 📬 Get the Newsletter: https://link.rhonapierce.com/YZEviw 🎬 Get 1 Month’s worth of social media videos done for you: https://perceptiblestudios.com/ ♻️ Repurpose Content Easier with CreatorHQ: https://creatorhq.co?aff=9qejn 🎧 Science-backed music for your brain. Try it FREE for 30 days: brain.fm/rhonapierce RECOMMENDED NEXT EPISODE → How to Create Content That Gets Attention – with Mike Peditto **** 🌟 CONNECT WITH HEBBA 💼 LinkedIn: https://www.linkedin.com/in/hebba-youssef/ 🎵 TikTok: https://www.tiktok.com/@hebbayoussef 🌐 Website: https://hateithere.co/ 📸 Instagram: https://www.instagram.com/hebbamyoussef/ 📹 YouTube: https://www.youtube.com/@ihateit-here 🎙️ Podcast: https://hateithere.co/podcast/ 🌟 CONNECT WITH ME 💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ 🦋 Bluesky: https://bsky.app/profile/rhonab.bsky.social 📸 Instagram: https://www.instagram.com/rhonabpierce/ 🎵 TikTok: https://www.tiktok.com/@rhonabpierce 🌐 Website: https://www.rhonapierce.com/ 📹 YouTube: https://www.youtube.com/@RhonaBPierce/ HR newsletter, workplace content creation, authentic leadership, employee engagement, HR thought leadership, content creator, chief people officer, workplace culture, HR memes, professional branding, newsletter strategy, HR community, workplace communication, content marketing, HR trends, employee experience, workplace transparency, HR technology, content creation process, workplace humor 💜 Leave a review on Apple Podcasts https://podcasts.apple.com/us/podcast/workfluencer/id1740429498 🟢 Leave a rating on Spotify https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Learn more about your ad choices. Visit megaphone.fm/adchoices
How to Get Hiring Managers to Create Video Content - with Meghan Cantrell
Workfluencer: Personal Branding, Authority & Content Strategy
When candidates ghost your hiring process before the first interview, it’s easy to blame the job market. But what if the real problem is trust?In this episode of Workfluencer, we’re joined by Meghan Cantrell, Senior Manager of Talent Acquisition at OxBlue, who shares how she tackled candidate ghosting head-on by turning hiring managers into video creators. With no production budget and no marketing team, Meghan used short, authentic hiring manager videos to boost skills assessment completions by 40%, speed up interviews, and land high-converting hires—including a million-dollar rookie.If you're in recruiting, employer branding, or talent strategy, this episode is packed with scrappy, repeatable ideas to help your candidates engage before the first call—and help your hiring managers become your strongest content allies.In this episode, we cover:00:00 Introduction 02:50 – What candidates and hiring managers were experiencing 06:15 – The lightbulb moment: “What if they met the hiring manager first… through video?” 08:00 – Getting hiring managers to agree (and why scripts didn’t work) 10:20 – Tools, tactics, and keeping it scrappy 13:35 – The impact: 40% increase in assessment completions 17:00 – What kinds of videos to create: welcome, training, culture, mental health 18:40 – How video shifted hiring manager relationships and built buy-in 20:30 – Tips for working with Legal and Marketing 24:30 – First steps for recruiters ready to try this 26:45 – Plead the Fifth: Agency trauma, BS job specs, and recruiter intuition 31:00 – Next-level idea: Prepping candidates with second-tier questions Meghan Cantrell is the Senior Manager of Talent Acquisition at OxBlue, where she leads hiring strategies across tech, sales, and support functions. Known for her candidate-first mindset and innovative use of video in the hiring process, Meghan has transformed how her team builds trust and accelerates hiring—even in a noisy, competitive market. RESOURCES & TOOLS: 📬 Get the Newsletter: https://link.rhonapierce.com/YZEviw🎬 Get 1 Month’s worth of social media videos done for you: https://perceptiblestudios.com/🎥 Create Video Clips using Opus Clip: https://www.opus.pro/?via=throwouttheplaybook♻️ Repurpose Content Easier with CreatorHQ: https://creatorhq.co?aff=9qejn 🎧 Science-backed music for your brain. Try it FREE for 30 days: brain.fm/rhonapierce RECOMMENDED NEXT EPISODE→ How to Create Content That Gets Attention – with Mike Peditto ****🌟 CONNECT WITH MEGHAN💼 LinkedIn: https://www.linkedin.com/in/meghancantrell/ 🌟 CONNECT WITH ME💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ 🦋 Bluesky: https://bsky.app/profile/rhonab.bsky.social 📸 Instagram: https://www.instagram.com/rhonabpierce/ 🎵 TikTok: https://www.tiktok.com/@rhonabpierce🌐 Website: https://www.rhonapierce.com/📹 YouTube: https://www.youtube.com/@RhonaBPierce/ hiring manager video content, candidate ghosting ,video in recruiting, talent acquisition strategy, how to engage candidates, recruiting video ideas, employer branding tactics, assessment completion rate recruiting, authentic hiring manager videos, candidate trust and engagement 💜 Leave a review on Apple Podcasts https://podcasts.apple.com/us/podcast/workfluencer/id1740429498 🟢 Leave a rating on Spotify https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Learn more about your ad choices. Visit megaphone.fm/adchoices
How to Create Content That Gets Attention – with Mike Peditto
Workfluencer: Personal Branding, Authority & Content Strategy
Mike Peditto didn’t plan to go full-time as a content creator—at least not yet. But after building a massive audience with his no-BS job search videos, the timing came sooner than expected.Now with over 100 million views and a growing community across TikTok, LinkedIn, and Instagram, Mike creates content that job seekers love—and some internet trolls love to hate. In this episode, he shares what it really takes to create content that grabs attention, builds trust, and gets results.We explore the leap from TA to full-time creator, the chaos behind his most viral videos (yes, the foil-in-the-microwave moment), and how he handles hate at scale without compromising the quality of his message.If you’re creating content to grow your influence, attract the right audience, or just stay sane in the algorithm... this episode is for you.In this episode, we cover: Why Mike went full-time creator before he felt ready The foil in the microwave video and why it really went viral The psychology of comments: why letting people think you’re wrong drives engagement Visual hooks and prop-driven content strategy Shifting your audience: job seekers, recruiters, and hiring managers The worst internet hate he ever received—and how he bounced back Staying sharp on recruiting trends after leaving TA What to know before making the leap to full-time content creation Plead the 5th: Mike calls out a creator he believes is actively harming job seekers with their "advice" Mike Peditto is a content creator, speaker, and former Director of Talent Acquisition. He’s built a following of over 330K across platforms by sharing real, relatable, and slightly chaotic career content that challenges how we talk about work. Through his videos, trainings, and soon-to-be-released book, Mike helps job seekers and hiring teams navigate the world of work with honesty, clarity, and a little humor. RESOURCES MENTIONED IN THIS EPISODE: 📬 Get the Newsletter: https://link.rhonapierce.com/YZEviw 🎥 Create Video Clips using Opus Clip: https://www.opus.pro/?via=throwouttheplaybook 🎬 Get 1 Month’s worth of social media videos done for you: https://perceptiblestudios.com/ ♻️ Repurpose Content Easier with CreatorHQ: https://creatorhq.co?aff=9qejn RECOMMENDED NEXT EPISODE→ Why HR Leaders Need to Create Content - with John Baldino ****🌟 CONNECT WITH MIKE 💼 LinkedIn: https://www.linkedin.com/in/mpeditto/🎵 TikTok: https://www.tiktok.com/@realisticrecruiting🌐 Website: https://mikepeditto.com/📸 Instagram: https://www.instagram.com/realisticrecruiting 📹 YouTube: https://www.youtube.com/@RealisticRecruiting🎙️ Podcast: https://www.corporatepizzaparty.com/ 🌟 CONNECT WITH ME💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ 🦋 Bluesky: https://bsky.app/profile/rhonab.bsky.social 📸 Instagram: https://www.instagram.com/rhonabpierce/ 🎵 TikTok: https://www.tiktok.com/@rhonabpierce🌐 Website: https://www.rhonapierce.com/📹 YouTube: https://www.youtube.com/@RhonaBPierce/ Full-time content creator, go viral on LinkedIn, job search content, content creation strategy, viral content creator, quitting TA job, how to create engaging content, creator hate comments, TikTok content advice, content creator burnout, employee to creator journey, personal brand growth, career advice videos, video content strategy, content that gets attention, using props in video ******************************************************************💜 Leave a review on Apple Podcasts https://podcasts.apple.com/us/podcast/workfluencer/id1740429498 🟢 Leave a rating on Spotify https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr****************************************************************** Learn more about your ad choices. Visit megaphone.fm/adchoices
The Real Risk of Letting AI Shape Your Content, with Trent Cotton
Workfluencer: Personal Branding, Authority & Content Strategy
If AI can help you move faster… can it also make you sound just like everyone else?In this episode—recorded live at Transform—Rhona sits down with Trent Cotton, HR executive, content creator, and certified AI nerd (his words, not ours), to talk about the real risks of letting AI take over your voice.They get into what authenticity really means in content creation, how to tell if someone’s phoning it in with automation, and why the messy middle—between efficiency and originality—is exactly where creators should be working.What We Talk About:➡️ The red flags that give away AI-generated content➡️ How to use AI for ideation without losing your voice➡️ Why “smart cuts” beat shortcuts in content creation➡️ The AI myth Trent wants HR tech vendors to stop selling➡️ Why Trent won’t follow jargon-filled posts (even yours)This episode is for anyone navigating the line between helpful tools and hollow content. Whether you're hiring, building a personal brand, or just trying to keep up—this conversation will make you think twice before hitting “generate.” RESOURCES MENTIONED IN THIS EPISODE: 📬 Get the Newsletter: https://link.rhonapierce.com/YZEviw🎥 Create Video Clips using Opus Clip: https://www.opus.pro/?via=throwouttheplaybook🎬 Get 1 Month’s worth of social media videos done for you: https://perceptiblestudios.com/ RECOMMENDED NEXT EPISODE→ Why HR Leaders Need to Create Content - with John Baldino ****🌟 CONNECT WITH TRENT 💼 LinkedIn: https://www.linkedin.com/in/trentcotton/🌐 Website: https://www.trentcotton.com/ 📸 Instagram: https://www.instagram.com/human_capitalist/📹 YouTube: https://www.youtube.com/@Human_Capitalist🎙️ Podcast: https://www.trentcotton.com/podcast 🌟 CONNECT WITH ME💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ 🦋 Bluesky: https://bsky.app/profile/rhonab.bsky.social 📸 Instagram: https://www.instagram.com/rhonabpierce/ 🎵 TikTok: https://www.tiktok.com/@rhonabpierce🌐 Website: https://www.rhonapierce.com/ 💜 Leave a review on Apple Podcasts https://podcasts.apple.com/us/podcast/workfluencer/id1740429498 🟢 Leave a rating on Spotify https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Learn more about your ad choices. Visit megaphone.fm/adchoices
Why HR Leaders Need to Create Content - with John Baldino
Workfluencer: Personal Branding, Authority & Content Strategy
If HR wants to shape the future of work, it has to be part of the conversation.At Transform 2025, I sat down with John Baldino—HR exec, speaker, and co-host of But First, Coffee—to talk about why content isn’t just for marketers anymore. We got into what it really means to stay visible without being performative, and how creating content can help HR leaders build trust, attract talent, and show up as more than a job title.Whether you’re already posting or still thinking about it, this one’s full of honest perspective and practical advice.What we talk about: Why consistency builds trust What “being real” looks like in content How leadership starts with showing up for your own voice ****🌟 CONNECT WITH JOHN💼 LinkedIn: https://www.linkedin.com/in/johnbaldinohr/🌐 Website: https://humareso.com/📹 YouTube: https://www.youtube.com/@humareso🎙️ Podcast: https://www.youtube.com/@humareso/streams 🌟 CONNECT WITH ME💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ 🦋 Bluesky: https://bsky.app/profile/rhonab.bsky.social 📸 Instagram: https://www.instagram.com/rhonabpierce/ 🎵 TikTok: https://www.tiktok.com/@rhonabpierce🌐 Website: https://www.rhonapierce.com/------------🎬 Workfluencer is produced by: Perceptible StudiosLearn how we can help you create content to attract clients, candidates, and opportunities at www.perceptiblestudios.com Learn more about your ad choices. Visit megaphone.fm/adchoices
Introducing Workfluencer: Redefining How We Talk About Work
Workfluencer: Personal Branding, Authority & Content Strategy
Work isn’t just what you do anymore—it’s how you show up.In this solo launch episode, host Rhona Pierce introduces Workfluencer—a podcast about professionals using content to build careers, spark conversations, and challenge how we talk about work.This isn’t just another podcast. It’s a redefinition of visibility, influence, and impact in today’s workplace.What you’ll learn: Why Workfluencer was created How content is transforming the professional landscape What to expect in upcoming episodes 📍 Learn more: https://workfluencerpodcast.com Learn more about your ad choices. Visit megaphone.fm/adchoices
Trailer - Workfluencer: A Podcast Redefining Work, Content & Influence
Workfluencer: Personal Branding, Authority & Content Strategy
You’ve seen their posts. You’ve shared their videos. But what’s the real story behind their influence?This is Workfluencer, a podcast about professionals who use content to challenge norms, create opportunity, and build real momentum — without needing to go “all in” as influencers.In this trailer episode, host Rhona Barnett-Pierce introduces the show’s mission and what to expect: honest, behind-the-scenes conversations with creators, leaders, and side-hustlers using content to shape careers, spark conversations, and shift entire industries from the inside.What you’ll hear: ✅ How content is becoming a career asset — not just a marketing tool ✅ Why professionals are turning to platforms like LinkedIn, podcasts, and video ✅ What future episodes will explore: strategies, struggles, and the messy middle of visibility and growth🔔 Subscribe now to hear from the creators shaping work culture — one honest post at a time.📍 Learn more: https://workfluencerpodcast.com Learn more about your ad choices. Visit megaphone.fm/adchoices
#29: The Future of Hiring: Why Tech Alone Isn’t the Answer
Workfluencer: Personal Branding, Authority & Content Strategy
Is your team ready for HR tech?Recruitment technology has never evolved faster—but without a clear strategy, even the best tools can slow you down.In this episode, I’m joined by Lisa Skinner, CHRO at Teamtailor, live from Transform 2025. We dig into one of the biggest blind spots in talent acquisition today: adopting HR tech without first asking the right questions.From assessing team readiness to designing people-first systems, Lisa shares what it takes to make tech actually work—for your process, your candidates, and your hiring managers.What You’ll Learn in This Episode: • Why better tech won’t fix a broken process • How to assess readiness across the employee lifecycle • Common missteps companies make when implementing new tools • What great hiring could look like 5 years from now • How to keep candidate experience at the center of your tech strategyPerfect for recruiters, HR leaders, and TA pros navigating the future of hiring—and looking to make smarter decisions that truly serve people, not just systems. //TIMESTAMPS: 00:00 The Role of HR Tech in Simplifying Processes02:58 The Evolution of Recruitment Technology06:01 AI's Impact on Recruitment and Human Touch08:57 Common Pitfalls in Adopting HR Tech11:50 Future Trends in Hiring and Recruitment14:59 Enhancing Candidate Experience and Inclusivity **** 🌟 CONNECT WITH LISA 💼 LinkedIn: https://www.linkedin.com/in/lisa-skinner-k%C3%A4llstr%C3%B6m-3942b82/🌐 Website: https://www.teamtailor.com/en-us/demo📹 YouTube: https://www.youtube.com/@teamtailorsoftware🎙️ Podcast: https://www.teamtailor.com/en/happy-recruiting-podcast/ 🌟 CONNECT WITH ME💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ 🦋 Bluesky: https://bsky.app/profile/rhonab.bsky.social 📸 Instagram: https://www.instagram.com/rhonabpierce/ 🎵 TikTok: https://www.tiktok.com/@rhonabpierce🌐 Website: https://www.rhonapierce.com/ 💜 Leave a review on Apple Podcasts https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498🟢 Leave a rating on Spotify https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Learn more about your ad choices. Visit megaphone.fm/adchoices
#28: Fake Job Applications: How to Spot & Prevent them in 2025
Workfluencer: Personal Branding, Authority & Content Strategy
Are fake candidates on the rise in 2025?The rise of AI has made fake job applications more sophisticated than ever. In this episode, I’m joined by former FAANG recruiter, Stefanie Fackrell to discuss the rising challenge of candidate catfishing. Discover how AI tools, fake profiles, and interview fraud are impacting hiring teams. But instead of focusing on aggressive verification tactics that can harm diversity efforts, discover how to build genuine candidate relationships while protecting your hiring process. Learn why traditional screening methods are failing and get actionable strategies that work without compromising inclusive hiring practices.What You'll Learn in This Episode: The "bot vs. bot" era of hiring: AI tools on both sides Real stories of sophisticated hiring scams and their consequences Impact on diversity, equity, and inclusion efforts Building fraud-resistant hiring processes Balancing verification with candidate privacy Perfect for recruiters, hiring managers, and TA leaders who want to stay ahead of this growing challenge. RESOURCES MENTIONED IN THIS EPISODE: Greenhouse AI use policy: https://www.greenhouse.com/guidelines-for-using-ai-in-our-interviewing-processReddit Thread on Fake applicants: https://www.reddit.com/r/recruiting/comments/1gkl0u6/fake_applicants_are_out_of_control/ 📬 Get the Newsletter: https://link.rhonapierce.com/YZEviw //TIMESTAMPS: 00:00 INTRODUCTION00:00 The Bot vs. Bot Era of Hiring05:11 Candidate Deceit: The New Norm09:53 Ethics and Creativity in Job Applications15:08 AI in Interviews: Resourceful or Deceptive?19:51 Building Relationships in Recruitment25:07 Navigating the New Hiring Landscape29:53 The Future of Recruitment: Community and Connection RECOMMENDED NEXT EPISODE→ #24: Building a Neuro-inclusive Hiring Strategy with Tameka Allen ****🌟 CONNECT WITH STEFANIE💼 LinkedIn: https://www.linkedin.com/in/stefaniefackrell-hr-rebel/🌐 Website: https://www.dysruptivehr.com/ 🌟 CONNECT WITH ME💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ 🦋 Bluesky: https://bsky.app/profile/rhonab.bsky.social 📸 Instagram: https://www.instagram.com/rhonabpierce/ 🎵 TikTok: https://www.tiktok.com/@rhonabpierce🌐 Website: https://www.rhonapierce.com/ 💜 Leave a review on Apple Podcasts https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498 🟢 Leave a rating on Spotify https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Learn more about your ad choices. Visit megaphone.fm/adchoices
#27: How to Write Recruiting Emails Candidates Want to Read
Workfluencer: Personal Branding, Authority & Content Strategy
Create Candidate Email Campaigns using Nurture by Teamtailor link.rhonapierce.com/teamtailorLearn how to build engaged talent pipelines and drive better hiring outcomes using email nurture campaigns. In this episode, I’m joined by TA Leader Brandon Jeffs. We discuss actionable strategies for recruiters and talent acquisition professionals to personalize their approach, streamline outreach, and create authentic connections with candidates.Email is more than just a communication tool—it’s a powerful way to nurture candidates at every stage of the hiring funnel. Learn how to map the candidate journey, craft emails that get replies, and optimize your process to achieve incredible results.What You'll Learn in This Episode: How to design email nurture campaigns that boost candidate engagement. How to map the candidate journey and identify key touchpoints to nurture relationships. Why candidate nurturing is more than a one-time activity—it’s a daily practice. The role of authenticity in candidate engagement and how to make a lasting impression. Brandon's Best Advice for Recruiters: Write emails for an "audience of one" to create personalized, impactful outreach. Leverage tools like email sequences and drip campaigns for targeted outreach. Focus on high-quality candidates instead of quantity to optimize results. Always add value—whether through advice, connections, or transparent communication. *************📧 Become a more strategic Recruiter: https://link.rhonapierce.com/YZEviw //TIMESTAMPS: 00:00 INTRODUCTION03:10 Candidate Nurturing: A Personal Approach06:01 Strategic Time Management in Recruiting08:45 Optimizing Candidate Engagement12:10 Building Relationships in Recruiting15:03 Leveraging Newsletters for Candidate Connection17:53 Email Strategies for High Open Rates30:55 Crafting Compelling Content for Candidates33:44 Tech Stack for Effective Candidate Nurturing39:50 The Future of Candidate Nurturing46:20 Building Relationships: The Heart of Recruiting RECOMMENDED NEXT EPISODE→ #14: Ditch the Cold Calls: Build a Talent Community Instead - with Taylor Desseyn ****🌟 CONNECT WITH BRANDON💼 LinkedIn: https://www.linkedin.com/in/brandohires/🎙️ Podcast: https://open.spotify.com/show/0HS4AlUh90jnX5y7OijO0H 🌟 CONNECT WITH ME💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ 🦋 Bluesky: https://bsky.app/profile/rhonab.bsky.social 📸 Instagram: https://www.instagram.com/rhonabpierce/ 🎵 TikTok: https://www.tiktok.com/@rhonabpierce🌐 Website: https://www.rhonapierce.com/ 💜 Leave a review on Apple Podcasts https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498 🟢 Leave a rating on Spotify https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Learn more about your ad choices. Visit megaphone.fm/adchoices
#26: How to Build a Powerful Employee Advocacy Program with Nicole (Stephens) Coffey
Workfluencer: Personal Branding, Authority & Content Strategy
Want to build an employee advocacy program but don't know where to start? In this episode, employee advocacy expert Nicole Stephens reveals the frameworks and strategies that actually work, from highly regulated industries to Fortune 50 companies. Learn: Why authentic employee stories outperform corporate content How to help employees spot and share story-worthy moments The right way to use content libraries (and when to move beyond them) Measuring success without expensive tools Getting leadership buy-in for employee advocacy Balancing brand guidelines with authenticity Nicole shares practical examples from intern to C-suite level, explaining how companies of any size can build a powerful employee advocacy program that drives real results. Perfect for talent acquisition leaders, employer brand professionals, and business leaders looking to enhance their talent attraction through employee voices. #EmployeeAdvocacy #EmployerBranding #TalentAcquisition #Recruiting #ContentStrategy #EmployeeGeneratedContent ---------------------------------------------------------------------------------------------------- 📬 Get the Newsletter: https://link.rhonapierce.com/YZEviw 🎬 Get 1 Month’s worth of social media videos done for you: https://perceptiblestudios.com/ ---------------------------------------------------------------------------------------------------- //TIMESTAMPS: 00:00 INTRODUCTION01:03 Why Traditional Recruiting Content Doesn't Work 04:20 Content Libraries: The Right Way to Use Them 07:44 How Candidates Really Consume Employee Content 10:21 Balancing Brand Guidelines with Authenticity 13:48 Redefining Failure in Employee Advocacy 20:33 Building an Employee Advocacy Program with Zero Budget 24:54 Help Employees Find Story-Worthy Moments 28:04 Entry-Level to C-Suite: Content That Works 34:55 Overcoming Common Employee Advocacy Challenges 43:15 The Future: When EGC Becomes Just Content 45:42 Should You Pay Employees for Content? RECOMMENDED NEXT EPISODE→ #16: Making the case for Hiring Manager branding with Carrie Corcoran ****🌟 CONNECT WITH NICOLE💼 LinkedIn: https://www.linkedin.com/in/nicolescoffey/ 🌐 Website: https://nicolestephens.work/ 🌟 CONNECT WITH ME💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ 🐦 Twitter: https://twitter.com/rhonab 📸 Instagram: https://www.instagram.com/rhonabpierce/ 🎵 TikTok: https://www.tiktok.com/@rhonabpierce🌐 Website: https://www.rhonapierce.com/ 💜 Leave a review on Apple Podcasts https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498 🟢 Leave a rating on Spotify https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Learn more about your ad choices. Visit megaphone.fm/adchoices
#25: 33% of New Hires Quit: Fix It With Better Onboarding with Amy Davies
Workfluencer: Personal Branding, Authority & Content Strategy
In this episode, we dive deep into employee onboarding with Amy Davies, founder of First 30. Learn why 33% of new hires leave within their first 6 months and how effective onboarding can save companies an average of $390,000 annually in turnover costs. Amy shares: - Why first impressions are crucial in employee retention - How pre-boarding sets the foundation for success - The true cost of poor onboarding practices - Practical strategies for creating an effective onboarding program - Ways to measure and prove onboarding ROI - How to get leadership buy-in for onboarding initiatives - Tips for managing onboarding content effectively - The importance of cross-functional relationships in onboarding Key Insights: 💡 Successful onboarding goes beyond paperwork and orientation 💡 Great onboarding can improve engagement by 82% 💡 The importance of making employees feel psychologically safe 💡 Why recruiters should stay involved in the onboarding process 💡 How to create a "drip campaign" approach to onboarding information RESOURCES MENTIONED IN THIS EPISODE: 📘Ideas to Get Your New Hires Off to a Great Start https://first30ready.ck.page/onboardingebook 📘Strategies for Running Compassionate and Effective Layoffs https://first30ready.ck.page/compassionatelayoffsebook 📬 Get the Newsletter: https://link.rhonapierce.com/YZEviw RECOMMENDED NEXT EPISODE→ #6: Inclusive Hiring Starts with Effective Intake Calls with Kat Kibben ****🌟 CONNECT WITH AMY💼 LinkedIn: https://www.linkedin.com/in/daviesamy/ 🌐 Website: https://first30ready.com/ 📹 YouTube: https://www.youtube.com/@first30ready 🌟 CONNECT WITH ME💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ 🐦 Twitter: https://twitter.com/rhonab 📸 Instagram: https://www.instagram.com/rhonabpierce/ 🎵 TikTok: https://www.tiktok.com/@rhonabpierce🌐 Website: https://www.rhonapierce.com/ 💜 Leave a review on Apple Podcasts https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498 🟢 Leave a rating on Spotify https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Learn more about your ad choices. Visit megaphone.fm/adchoices
#24: Building a Neuro-inclusive Hiring Strategy with Tameka Allen
Workfluencer: Personal Branding, Authority & Content Strategy
Around 20% of the population in the US is neurodivergent, yet most hiring processes contain significant barriers for neurodiverse candidates. If you’re not intentional about prioritizing neuro-inclusivity, AI-driven recruiting is going to make this worse! So how can companies make sure they’re not unintentionally excluding neurodiverse talent? My guest this week is Tameka Allen, a People & Culture consultant and the founder of ModCulture, a consultancy fostering business success through neuroinclusive work cultures. In this interview, she emphasizes the importance of creating accessible hiring practices that accommodate diverse cognitive styles, the misconceptions surrounding neurodivergent candidates, and the need for organizations to adopt a growth mindset. Tameka shares practical steps for improving interview processes, the value of data in driving change, and the positive ripple effects of embracing neurodiversity in the workplace. RESOURCES MENTIONED IN THIS EPISODE: 📕 Embracing Neurodiversity in Hiring Quick start Guide: https://bit.ly/neurodivergenthiring 📬 Get the Newsletter: https://link.rhonapierce.com/YZEviw //TIMESTAMPS: 00:00 INTRODUCTION03:05 Personal Journey to Neuro-Inclusive Practices05:53 Challenges Faced by Neurodivergent Candidates08:49 The Importance of Inclusive Interview Processes12:08 Common Misconceptions About Neurodivergent Candidates14:58 Practical Accommodations for Neurodivergent Candidates17:49 Data-Driven Approaches to Improve Hiring21:06 The Ripple Effects of Neuro-Inclusive Hiring23:56 Overcoming Resistance to Change in Hiring Practices27:09 Small Changes for Immediate Impact RECOMMENDED NEXT EPISODE→ #9: The Truth about Diversity Hiring - with Tara Turk-Haynes ****🌟 CONNECT WITH TAMEKA💼 LinkedIn: https://www.linkedin.com/in/tamekanallen/ 🌐 Website: https://modculture.co/ 🌟 CONNECT WITH ME💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ 🐦 Twitter: https://twitter.com/rhonab 📸 Instagram: https://www.instagram.com/rhonabpierce/ 🎵 TikTok: https://www.tiktok.com/@rhonabpierce🌐 Website: https://www.rhonapierce.com/ 💜 Leave a review on Apple Podcasts https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498 🟢 Leave a rating on Spotify https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Learn more about your ad choices. Visit megaphone.fm/adchoices
#23: Creating Recruiting Content at Conferences & Events with Mike Peditto
Workfluencer: Personal Branding, Authority & Content Strategy
Are you planning on creating content at the next conference you attend? There's more to conference content than just posting selfies. Mike Peditto shares his real experience creating content at RecFest USA and the practical lessons learned along the way.You'll learn: How to plan your content strategy before the event Essential equipment for quality content creation Balancing being present vs. capturing content Tips for getting quality audio at busy events Best practices for editing and reviewing event footage Understanding and creating for your target audience RESOURCES MENTIONED IN THIS EPISODE: 🎥 Create Video Clips using Opus Clip: https://www.opus.pro/?via=throwouttheplaybook 🎬 Get 1 Month’s worth of social media videos done for you: https://throwouttheplaybook.com/video //TIMESTAMPS: 00:00 INTRODUCTION02:52 Lessons from RecFest: Content Creation Challenges06:14 Planning and Equipment for Event Content09:03 Balancing Presence and Content Creation11:48 Engaging with Interviewees at Events15:08 Editing and Reviewing Content17:59 Target Audience and Content Strategy24:12 Reflections and Future Plans RECOMMENDED NEXT EPISODE→ #14: Ditch the Cold Calls: Build a Talent Community Instead - with Taylor Desseyn ****🌟 CONNECT WITH MIKE💼 LinkedIn: https://www.linkedin.com/in/mpeditto/ 🎵 TikTok: https://www.tiktok.com/@realisticrecruiting 📸 Instagram: https://www.instagram.com/realisticrecruiting 🎙️ Podcast: https://www.corporatepizzaparty.com/ 🌟 CONNECT WITH ME💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ 🐦 Twitter: https://twitter.com/rhonab 📸 Instagram: https://www.instagram.com/rhonabpierce/ 🎵 TikTok: https://www.tiktok.com/@rhonabpierce🌐 Website: https://www.rhonapierce.com/ 💜 Leave a review on Apple Podcasts https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498 🟢 Leave a rating on Spotify https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Learn more about your ad choices. Visit megaphone.fm/adchoices
#22: Build Trust and Influence: PROVEN Internal Branding Tactics with Brooke Wheeler
Workfluencer: Personal Branding, Authority & Content Strategy
Do your hiring managers trust you? What about your manager? Recruiting is really hard if internal stakeholders don't trust you. In this episode, I’m joined by Brooke Wheeler, a Talent Acquisition Leader who has mastered the art of building trust internally. She shares insights on building trust with hiring managers, overcoming feelings of being undervalued, and the significance of curiosity in recruitment. Brooke shares personal experiences and insights on empowering teams, managing up, and finding advocates within the workplace, emphasizing that effective communication and a proactive approach are essential for success in talent acquisition. 🎬 Get 1 Month’s worth of social media videos done for you: https://throwouttheplaybook.com/video //TIMESTAMPS: 00:00 INTRODUCTION02:24 The Importance of Internal Branding06:03 Overcoming Undervaluation in Recruitment10:11 Navigating Company Culture and Positivity13:32 Curiosity as a Tool for Building Relationships17:40 Empowering Teams and Managing Up21:28 Finding Advocates in the Workplace RECOMMENDED NEXT EPISODE→ #12: The Unstoppable Power of a Recruiter's Brand, with Anna Morgan ****🌟 CONNECT WITH BROOKE💼 LinkedIn: https://www.linkedin.com/in/brookewheeler/ 🌐 Website: https://restorationtalentsolutions.com/ 🌟 CONNECT WITH ME💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ 🐦 Twitter: https://twitter.com/rhonab 📸 Instagram: https://www.instagram.com/rhonabpierce/ 🎵 TikTok: https://www.tiktok.com/@rhonabpierce🌐 Website: https://www.rhonapierce.com/ 💜 Leave a review on Apple Podcasts https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498 🟢 Leave a rating on Spotify https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Learn more about your ad choices. Visit megaphone.fm/adchoices
#21: Reignite Your Recruiting Career: Overcoming Burnout and Finding Purpose with Jasmine Escalera
Workfluencer: Personal Branding, Authority & Content Strategy
Are you feeling stuck in your TA career? Dr. Jasmine Escalera reveals how to reinvent yourself without burning it all down. Dr. Jasmine Escalera is a certified career and life coach with a PhD in Neuropharmacology. She's the founder of The Courage Crew, the only free online community dedicated to supporting women in reinventing their personal and professional lives. In this conversation, Rhona and Dr. Jasmine discuss topics such as the misconceptions about career reinvention, how to overcome burnout in talent acquisition, redefining success metrics for TA professionals, the power of micro-changes in your career, and practical strategies for pushing beyond your comfort zone. They also explore the importance of aligning your career with your values and how to build resilience in the face of industry challenges. RESOURCES MENTIONED IN THIS EPISODE: 🎁 Join The Courage Crew for FREE: https://www.skool.com/the-courage-crew-kickstarter-3809/about 🎧 Science-backed music for your brain. Try it FREE for 30 days: brain.fm/rhonapierce🎬 Get 1 Month’s worth of social media videos done for you: https://throwouttheplaybook.com/video //TIMESTAMPS: 00:00 INTRODUCTION02:15 Jasmine’s Reinvention Journey 06:02 Breaking Toxic Patterns12:33 Navigating Burnout in HR18:12 Mindset Shifts for Transformation24:08 Overcoming Fear and Embracing Change30:49 Redefining Success on Your Own Terms48:00 Brain.fm Science-backed music for your brain ****🌟 CONNECT WITH JASMINE💼 LinkedIn: https://www.linkedin.com/in/jasmine-escalera/ 🌐 Website: https://www.skool.com/the-courage-crew-kickstarter-3809/about 📸 Instagram: https://www.instagram.com/jasmineescaleracoaching/ 🎙️ Podcast: https://her-next-career-move.captivate.fm/listen 🌟 CONNECT WITH ME 💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ 🐦 Twitter: https://twitter.com/rhonab 📸 Instagram: https://www.instagram.com/rhonabpierce/ 🎵 TikTok: https://www.tiktok.com/@rhonabpierce🌐 Website: https://www.rhonapierce.com/ 💜 Leave a review on Apple Podcasts https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498 🟢 Leave a rating on Spotify https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Learn more about your ad choices. Visit megaphone.fm/adchoices
#20: Why Recruiters Struggle with their own Resumes—and How to Fix It with Kamara Toffolo
Workfluencer: Personal Branding, Authority & Content Strategy
In this episode, Rhona Pierce and Kamara Toffolo discuss the intricacies of resume writing for talent acquisition professionals. They explore the challenges recruiters face in crafting their own resumes, the importance of quantifying accomplishments, and how to effectively showcase soft skills and leadership qualities. The conversation also delves into tailoring resumes for specific roles, leveraging employer branding experience, and navigating career changes. Additionally, they touch on the significance of staying competitive in a crowded job market and the responsible use of AI tools in the resume writing process. Kamara shares actionable takeaways for TA professionals to enhance their resumes and and stand out in the job market. 🎬 Get 1 Month’s worth of social media videos done for you: https://throwouttheplaybook.com/video //TIMESTAMPS: 00:00 INTRODUCTION02:53 Quantifying Accomplishments in Talent Acquisition06:07 Showcasing Soft Skills and Leadership08:57 Tailoring Resumes for Specific Roles12:13 Leveraging Employer Branding Experience15:04 Navigating Career Changes in TA17:53 Staying Competitive in a Crowded Market21:12 Utilizing AI Tools Responsibly24:05 Key Takeaways for TA Professionals **** 🌟 CONNECT WITH KAMARA 💼 LinkedIn: https://www.linkedin.com/in/kamarat/ 🌐 Website: https://kamaratoffolo.com/ 📹 YouTube: https://www.youtube.com/kamaratoffolocareers 🌟 CONNECT WITH ME 💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ 🐦 Twitter: https://twitter.com/rhonab 📸 Instagram: https://www.instagram.com/rhonabpierce/ 🎵 TikTok: https://www.tiktok.com/@rhonabpierce🌐 Website: https://www.rhonapierce.com/ 💜 Leave a review on Apple Podcasts https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498 🟢 Leave a rating on Spotify https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Learn more about your ad choices. Visit megaphone.fm/adchoices
#19: Maximizing Podcast Appearances for Recruiting Content - Solo Episode
Workfluencer: Personal Branding, Authority & Content Strategy
Turn your podcast interviews into powerful recruiting content. In this solo episode, I share my strategy for maximizing the impact of your podcast guest appearances through strategic content repurposing.You'll learn: Why repurposing podcast appearances is crucial for your personal brand How to identify the most valuable segments from your interviews Ways to transform one podcast appearance into multiple content pieces Using engagement metrics to guide your content strategy Practical tools like Claude and Opus Clip for efficient repurposing Creating blog posts, newsletters, and videos from your interviews RESOURCES MENTIONED IN THIS EPISODE: 📗 Download Content Repurposing AI Prompts: https://link.rhonapierce.com/Prompts🎥 Create Video Clips using Opus Clip: https://www.opus.pro/?via=throwouttheplaybook ♻️ Repurpose Content Easier with CreatorHQ: https://creatorhq.co?aff=9qejn🎬 Get 1 Month’s worth of social media videos done for you: https://throwouttheplaybook.com/video //TIMESTAMPS: 00:00 INTRODUCTION00:58 Importance of Repurposing Content from Podcast Appearances02:24 Identifying Valuable Talking Points for Repurposing04:12 Creating Various Types of Content from a Podcast Interview08:25 Streamlining the Content Repurposing Process with Tools09:21 DEMO: Using Claude for Content Repurposing15:34 DEMO: Using Opus Clip to Create Clips from Podcast Episodes20:28 Introducing 'Level Up With Video' Service RECOMMENDED NEXT EPISODE→ #18: Visibility Creates Opportunity: How to be a great podcast guest with Orlando Haynes **** 🌟 CONNECT WITH ME 💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ 🐦 Twitter: https://twitter.com/rhonab 📸 Instagram: https://www.instagram.com/rhonabpierce/ 🎵 TikTok: https://www.tiktok.com/@rhonabpierce🌐 Website: https://www.rhonapierce.com/ 💜 Leave a review on Apple Podcasts https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498 🟢 Leave a rating on Spotify https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Learn more about your ad choices. Visit megaphone.fm/adchoices
#18: Visibility Creates Opportunity: How to be a great podcast guest with Orlando Haynes
Workfluencer: Personal Branding, Authority & Content Strategy
Orlando Haynes shares his expertise on how to build a personal brand by being a guest on podcasts. He emphasizes the importance of visibility and leveraging podcast appearances to attract opportunities and candidates. Orlando discusses how to choose the right podcast to appear on, the importance of staying authentic while on air, and how to handle unexpected questions. He also provides tips on avoiding common mistakes as a podcast guest and maximizing the impact of podcast appearances. RESOURCES MENTIONED IN THIS EPISODE:🎥 Create Video Clips using Opus Clip: https://www.opus.pro/?via=throwouttheplaybook📘 Download Orlando’s Guide: Tips to Maximize Your Podcast Appearance: https://link.rhonapierce.com/OrlandoH 🎬 Get 1 Month’s worth of social media videos done for you: https://throwouttheplaybook.com/video //TIMESTAMPS: 00:00 INTRODUCTION03:15 Building Your Personal Brand through Podcast Guesting08:23 Choosing the Right Podcast and Staying Authentic On Air13:05 Maximizing the Impact of Your Podcast Appearance26:25 Understanding the Audience and Providing Actionable Advice34:03 Handling Unexpected Questions36:23 Common Mistakes to Avoid as a Podcast Guest41:30 Analyzing and Learning from Each Podcast Appearance46:10 Leveraging Podcast Appearances to Benefit Your Brand RECOMMENDED NEXT EPISODE→ #15: How to Create Great Recruiting Content - with Joel Lalgee ****🌟 CONNECT WITH ORLANDO💼 LinkedIn: https://www.linkedin.com/in/orlandohaynes/ 🌐 Website: https://careertalkspodcast.com 📸 Instagram: https://www.instagram.com/orlando_haynes1/ 📹 YouTube: https://www.youtube.com/@careertalkspodcast/ 🎙️ Podcast: https://open.spotify.com/show/5nbSqyDX8zKV778hgs2pJW 🌟 CONNECT WITH ME💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ 🐦 Twitter: https://twitter.com/rhonab 📸 Instagram: https://www.instagram.com/rhonabpierce/ 🎵 TikTok: https://www.tiktok.com/@rhonabpierce🌐 Website: https://www.rhonapierce.com/ 💜 Leave a review on Apple Podcasts https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498 🟢 Leave a rating on Spotify https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Learn more about your ad choices. Visit megaphone.fm/adchoices
#17: Real Talk: Recruiting Content to Empower Candidates & Demystify Hiring with Tejal Rives
Workfluencer: Personal Branding, Authority & Content Strategy
Tejal Rives, a recruiter and content creator, shares her content creation journey and how it has made her a better ally to job seekers. She started creating content to bridge the gap between the limited prep she could provide as a recruiter and what candidates needed to know. She shares her experience of using content creation to advocate for job seekers and improve her own recruiting practices. Tejal provides advice for recruiters who want to create helpful content and emphasizes the importance of having a burnout plan. 🎬 Get 1 Month’s worth of social media videos done for you: https://throwouttheplaybook.com/video 🎁 FREE Storytelling for Recruiters Course: https://link.rhonapierce.com/41vKMC //TIMESTAMPS: 00:00 INTRODUCTION04:44 Dealing with Burnout and Trolls in Content Creation08:33 The Importance of Repetition and Recycled Content11:18 Balancing Honesty and Empathy in Content Creation20:07 Approaching Sensitive Topics with Objectivity and Facts25:24 Using Content Creation to Advocate for Job Seekers31:03 Advice for Recruiters Creating Content38:14 Finding Your Creative Voice and Building Relationships RECOMMENDED NEXT EPISODE→ #15: How to Create Great Recruiting Content - with Joel Lalgee ****🌟 CONNECT WITH TEJAL💼 LinkedIn: https://www.linkedin.com/in/caffeinatedcareers/ 🎵 TikTok: https://www.tiktok.com/@caffeinatedcareers 🌐 Website: https://caffeinated-careers.beehiiv.com/ 📸 Instagram: https://www.instagram.com/caffeinatedcareers/ 🐦 Twitter: https://x.com/coffeeandtejal 🌟 CONNECT WITH ME 💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ 🐦 Twitter: https://twitter.com/rhonab 📸 Instagram: https://www.instagram.com/rhonabpierce/ 🎵 TikTok: https://www.tiktok.com/@rhonabpierce🌐 Website: https://www.rhonapierce.com/ 💜 Leave a review on Apple Podcasts https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498 🟢 Leave a rating on Spotify https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Learn more about your ad choices. Visit megaphone.fm/adchoices
#16: Making the case for Hiring Manager branding with Carrie Corcoran
Workfluencer: Personal Branding, Authority & Content Strategy
Rhona interviews, Carrie Corcoran, an employer branding consultant, about the importance of involving hiring managers in recruitment marketing and employer branding efforts. They discuss the benefits of hiring managers sharing their stories and experiences, the common objections to their involvement, and strategies for getting them to participate. They also provide tips for training hiring managers to effectively share their stories and ideas for quick and easy content creation. 🎬 Get 1 Month’s worth of social media videos done for you: https://throwouttheplaybook.com/video🎁 FREE Storytelling for Recruiters Course: https://link.rhonapierce.com/41vKMC //TIMESTAMPS: 00:00 INTRODUCTION04:15 Overcoming Objections and Creating Compelling Content09:08 Training Hiring Managers to Share Their Stories13:16 Quick and Easy Content Ideas for Hiring Managers16:10 Using Video to Showcase Personalities and Team Culture23:15 Measuring the Impact of Hiring Managers in Employer Branding27:58 Taking Action and Starting Small with Video Content RECOMMENDED NEXT EPISODE→ #7: Measuring the Impact of your Employer Brand with James Ellis ****🌟 CONNECT WITH CARRIE💼 LinkedIn: https://www.linkedin.com/in/employerbrandingleader/ 📹 YouTube: https://www.youtube.com/@carriecaresebconsulting 🌟 CONNECT WITH ME 💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ 🐦 Twitter: https://twitter.com/rhonab 📸 Instagram: https://www.instagram.com/rhonabpierce/ 🎵 TikTok: https://www.tiktok.com/@rhonabpierce🌐 Website: https://www.rhonapierce.com/ 💜 Leave a review on Apple Podcasts https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498 🟢 Leave a rating on Spotify https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Learn more about your ad choices. Visit megaphone.fm/adchoices
#15: Creating High-Impact Recruiting Content with Joel Lalgee
Workfluencer: Personal Branding, Authority & Content Strategy
Rhona is joined by, Joel Lalgee, a recruiter and content creator, with over 500k followers across social media platforms. Joel shares his insights on creating effective recruiting content. He emphasizes the importance of understanding your audience and what they care about. Joel also discusses the benefits of leveraging video content and shares his content creation process. Joel highlights the power of content in building trust with candidates and hiring managers. 🎁 FREE Storytelling for Recruiters Course: https://link.rhonapierce.com/41vKMC //TIMESTAMPS: 00:00 INTRODUCTION01:07 Joel’s Content Creation Journey04:13 Repeating Key Messages08:50 Leveraging Video Content13:49 Authenticity and Relationship Building17:58 Content Creation as a Long-Term Game29:23 Finding Your Niche and Embracing Your Expertise in Recruiting Content38:37 Balancing Content Creation and Recruiting Responsibilities49:16 Building Trust with Candidates and Hiring Managers through Content RECOMMENDED NEXT EPISODE→ #14: Ditch the Cold Calls: Build a Talent Community Instead - with Taylor Desseyn **** 🌟 CONNECT WITH JOEL 💼 LinkedIn: https://www.linkedin.com/in/joellalgee/ 🎵 TikTok: https://www.tiktok.com/@the_realest_recruiter 🌐 Website: https://www.therealestrecruiter.com 📸 Instagram: https://www.instagram.com/the_realestrecruiter/ 📹 YouTube: https://www.youtube.com/@Therealestrecruiter/ 🐦 Twitter: https://x.com/Humanheadhunter 🌟 CONNECT WITH ME 💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ 🐦 Twitter: https://twitter.com/rhonab 📸 Instagram: https://www.instagram.com/rhonabpierce/ 🎵 TikTok: https://www.tiktok.com/@rhonabpierce🌐 Website: https://www.rhonapierce.com/ 💜 Leave a review on Apple Podcasts https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498 🟢 Leave a rating on Spotify https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Learn more about your ad choices. Visit megaphone.fm/adchoices
#14: Ditch the Cold Calls: Build a Talent Community Instead - with Taylor Desseyn
Workfluencer: Personal Branding, Authority & Content Strategy
Rhona is joined by Taylor Desseyn, who shares his unconventional approach to tech recruiting, focusing on building a community rather than relying on traditional outreach strategies. He also shares his strategies for engaging his audience, including experimenting with content and listening to the market. Taylor encourages recruiters to embrace the future of online talent communities and leverage talent marketplaces like Gun.io. 📬 Newsletter: https://link.rhonapierce.com/YZEviw //TIMESTAMPS: 00:00 INTRODUCTION08:42 Experimenting with Content and Listening to the Market15:05 The Importance of Building Community19:11 The Power of Content in Helping Others24:19 The Future of Talent Acquisition: Online Communities29:03 In-Person Interactions and Talent Marketplaces RECOMMENDED NEXT EPISODE→ #12: The Unstoppable Power of a Recruiter's Brand, with Anna Morgan **** 🌟 CONNECT WITH TAYLOR 💼 LinkedIn: https://linkedin.com/in/taylordesseyn 🌐 Website: https://solo.to/tdesseyn 📸 Instagram: https://instagram.com/tdesseyn 📹 YouTube: https://www.youtube.com/@tdesseyn 🐦 Twitter: https://x.com/tdesseyn 🌟 CONNECT WITH ME 💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ 🐦 Twitter: https://twitter.com/rhonab 📸 Instagram: https://www.instagram.com/rhonabpierce/ 🎵 TikTok: https://www.tiktok.com/@rhonabpierce🌐 Website: https://www.rhonapierce.com/ 💜 Leave a review on Apple Podcasts https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498 🟢 Leave a rating on Spotify https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Learn more about your ad choices. Visit megaphone.fm/adchoices
#13: Don't get Ghosted: Email Campaigns That Candidates Can't Ignore - with Vanessa Raath
Workfluencer: Personal Branding, Authority & Content Strategy
In this episode, Rhona is joined by Vanessa Raath, an expert talent sourcer. Vanessa challenges traditional email outreach methods and shares her approach to crafting email campaigns that resonate with candidates. She emphasizes the importance of personalization, doing research on candidates before reaching out, and thinking like a marketer. Vanessa also discusses the power of email metrics and how they can be used to refine and improve campaign performance. 💻 Check out Vanessa’s Courses: https://academy.vanessaraath.com/ 📬 Newsletter: https://link.rhonapierce.com/YZEviw🎁 FREE Storytelling for Recruiters Course: https://link.rhonapierce.com/41vKMC //TIMESTAMPS: 00:00 INTRODUCTION05:07 The Three Pillars of Talent Sourcing09:43 Personalizing Email Outreach Beyond Job Descriptions13:25 Using Authentic Content to Engage Candidates17:14 Creative Ways to Stand Out in a Crowded Inbox21:49 Common Mistakes in Email Outreach23:06 Leveraging Data and Metrics to Improve Campaign Performance26:46 Building Genuine Relationships with Potential Candidates29:01 Advice for Recruiters Starting Email Campaigns RECOMMENDED NEXT EPISODE→ #12: The Unstoppable Power of a Recruiter's Brand, with Anna Morgan **** 🌟 CONNECT WITH VANESSA💼 LinkedIn: https://www.linkedin.com/in/vanessaraath/🌐 Website: https://www.vanessaraath.com/📸 Instagram: https://www.instagram.com/van_raath/📹 YouTube: https://www.youtube.com/@Van_Raath🐦 Twitter: https://twitter.com/Van_Raath 🌟 CONNECT WITH ME💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ 🐦 Twitter: https://twitter.com/rhonab 📸 Instagram: https://www.instagram.com/rhonabpierce/ 🎵 TikTok: https://www.tiktok.com/@rhonabpierce 💜 Leave a review on Apple Podcasts https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498 🟢 Leave a rating on Spotify https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Learn more about your ad choices. Visit megaphone.fm/adchoices
#12: The Unstoppable Power of a Recruiter's Brand, with Anna Morgan
Workfluencer: Personal Branding, Authority & Content Strategy
In this episode, Rhona and Anna Morgan discuss the importance of personal branding for recruiters and how it can help build trust with candidates and clients. They share their own experiences and provide strategies for recruiters to establish their personal brand. They emphasize the need for authenticity, engagement, and consistency in content creation. They also discuss the alignment of personal brand with the employer brand and the benefits it can bring. 🎁 FREE Storytelling for Recruiters Course: https://link.rhonapierce.com/41vKMC 📬 Newsletter: https://link.rhonapierce.com/YZEviw //TIMESTAMPS: 00:00 INTRODUCTION06:42 Building Trust through Authenticity and Engagement09:56 The Importance of Relatability and Grace in Recruiting17:49 Practical Steps to Start Building Your Personal Brand29:14 Aligning Personal Branding with the Employer Brand37:45 The Power of Messy Action over Perfect Inaction RECOMMENDED NEXT EPISODE→ #7: Measuring the Impact of your Employer Brand with James Ellis ****🌟 CONNECT WITH ANNA💼 LinkedIn: https://www.linkedin.com/in/annamorgan-recruiter-careerbff/ 🌐 Website: https://www.annamorgancareerbff.com/📸 Instagram: https://www.instagram.com/annamorgancareerbff 🌟 CONNECT WITH ME💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ 🐦 Twitter: https://twitter.com/rhonab 📸 Instagram: https://www.instagram.com/rhonabpierce/ 🎵 TikTok: https://www.tiktok.com/@rhonabpierce 💜 Leave a review on Apple Podcasts https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498🟢 Leave a rating on Spotify https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Learn more about your ad choices. Visit megaphone.fm/adchoices
#11: You Belong in TA: Unexpected Journeys to Talent Acquisition with Rhona Pierce
Workfluencer: Personal Branding, Authority & Content Strategy
In this bonus episode, Rhona Pierce explores the unconventional journeys of successful recruiters and the power of storytelling in talent acquisition. The guests share their unique journeys and how they leveraged their personal brands to navigate unconventional career paths. Rhona emphasizes the importance of incorporating personal stories into recruiting strategies to build trust, credibility, and connections with candidates. And she shares tips on crafting and using personal stories in recruiting. 📬 Free Storytelling for Recruiters Course: https://link.rhonapierce.com/41vKMC //TIMESTAMPS: 00:00 Introduction02:23 John Gulick: From Circus Acrobat to Tech Recruiter04:20 Tara Turk-Haynes: Finding a Path through Representation06:41 Sean Page: Leveraging Transferable Skills in Recruiting09:39 Tannum Sullivan: Creating Opportunities in Employer Branding12:05 James Ellis: Discovering Employer Branding through Diverse Experiences15:11 The Power of Personal Stories in Recruiting17:31 Conclusion and Next Steps 🌟 CONNECT WITH ME 💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ 🐦 Twitter: https://twitter.com/rhonab 📸 Instagram: https://www.instagram.com/rhonabpierce/ 🎵 TikTok: https://www.tiktok.com/@rhonabpierce 💜 Leave a review on Apple Podcasts https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498 🟢 Leave a rating on Spotify https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Learn more about your ad choices. Visit megaphone.fm/adchoices
#10: TA's Guide to EEOC's New Harassment Guidance - with Jennifer Laurie
Workfluencer: Personal Branding, Authority & Content Strategy
In this episode, Rhona Pierce interviews Jennifer Laurie, Chief People Officer at StartOut, about the EEOC's new guidance on workplace harassment released in 2024. They discuss the significant updates, implications for talent acquisition professionals, and strategies for creating a more inclusive hiring process. 📬 Newsletter: https://link.rhonapierce.com/YZEviw //TIMESTAMPS: 00:00 INTRODUCTION02:59 Reasons for the Updated Guidance07:54 Broadening the Scope of Harassment09:07 Key Changes for Talent Acquisition Professionals11:30 Protecting Gender Identity and Expression16:24 Recognizing Intersectional Harassment23:42 Action Steps for Employers28:43 Conclusion and Call to Action RECOMMENDED NEXT EPISODE→ #9: The Truth about Diversity Hiring - with Tara Turk-Haynes **** 🌟 CONNECT WITH JENNIFER💼 LinkedIn: https://www.linkedin.com/in/jenniferlauriehr/🌐 Website: https://equitablehrguild.com/ 🌟 CONNECT WITH ME 💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ 🐦 Twitter: https://twitter.com/rhonab 📸 Instagram: https://www.instagram.com/rhonabpierce/ 🎵 TikTok: https://www.tiktok.com/@rhonabpierce 💜 Leave a review on Apple Podcasts https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498 🟢 Leave a rating on Spotify https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Learn more about your ad choices. Visit megaphone.fm/adchoices
#9: The Truth about Diversity Hiring - with Tara Turk-Haynes
Workfluencer: Personal Branding, Authority & Content Strategy
In this episode, Rhona sits down with Tara Turk-Haynes, a DEI expert and Talent Acquisition leader, for a candid conversation about what it really takes to make diversity hiring work. They discuss the importance of data, the role of ERGs, and the impact of societal and political factors on DEI efforts. 📬 Newsletter: https://link.rhonapierce.com/YZEviw //TIMESTAMPS: 00:00 INTRODUCTION02:16 - Tara's Journey into DEI Work 04:48 - Setting Clear Diversity Hiring Goals and Metrics 07:37 - Measuring the Success of Diversity Hiring Efforts 10:21 - Involving ERGs in the Hiring Process 16:15 - The Evolution of Tara's Thinking on Diversity Hiring 21:51 - The Skills-Based Nature of Recruiting and DEI 22:08 - Predictions for Diversity Hiring in 2024 26:17 - The Importance of Retention and Inclusion RECOMMENDED NEXT EPISODE→ #6: Inclusive Hiring Starts with Effective Intake Calls with Kat Kibben **** 🌟 CONNECT WITH TARA 💼 LinkedIn: https://www.linkedin.com/in/ttaraturkhaynes/ 🐦 Twitter: https://x.com/ttarahaynes 🌐 Website: https://www.equityactivations.com/ 📸 Instagram: https://www.instagram.com/ttarahaynes/ 🌟 CONNECT WITH ME 💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ 🐦 Twitter: https://twitter.com/rhonab 📸 Instagram: https://www.instagram.com/rhonabpierce/ 🎵 TikTok: https://www.tiktok.com/@rhonabpierce 💜 Leave a review on Apple Podcasts https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498 🟢 Leave a rating on Spotify https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Learn more about your ad choices. Visit megaphone.fm/adchoices
#8: Recruiting Solo: How to Do More with Less with Sean Page
Workfluencer: Personal Branding, Authority & Content Strategy
In this episode, Sean Page, a senior technical recruiter, shares his strategies for being productive and effective as a solo recruiter in a resource-constrained environment. Sean discusses how he leverages data, prioritizes tasks, builds relationships with candidates and hiring managers, and communicates effectively with stakeholders. 📬 Newsletter: https://link.rhonapierce.com/YZEviw🎁 Try Brain.fm FREE for 30 days: brain.fm/rhonapierce //TIMESTAMPS:00:00 INTRODUCTION04:43 - Leveraging data to improve productivity and make better recruiting decisions07:52 - Creating a positive candidate experience 13:24 - The importance of using tools and technology to stay organized and save time 20:33 - Finding time for social media and building a personal brand as a recruiter 22:03 - Staying organized and managing your day to stay productive 32:54 - Communicating effectively with candidates, hiring managers, and vendors 42:48 - Advice for anyone looking to be more productive as a recruiterRECOMMENDED NEXT EPISODE→ #3: Hiring Manager Partnerships with Amy Miller **** 🌟 CONNECT WITH SEAN 💼 LinkedIn: https://www.linkedin.com/in/sean-page-capm 🐦 Twitter: https://twitter.com/SeanPageTalent 🌟 CONNECT WITH ME 💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ 🐦 Twitter: https://twitter.com/rhonab 📸 Instagram: https://www.instagram.com/rhonabpierce/ 🎵 TikTok: https://www.tiktok.com/@rhonabpierce💜 Leave a review on Apple Podcasts https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498 🟢 Leave a rating on Spotify https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Learn more about your ad choices. Visit megaphone.fm/adchoices
#7: Measuring the Impact of your Employer Brand with James Ellis
Workfluencer: Personal Branding, Authority & Content Strategy
In this episode, James Ellis, an Employer Branding Expert and the founder of Employer Brand Labs, shares insights on employer branding, its financial impact, and the misconceptions surrounding it. He emphasizes the importance of creating a strong employer brand that is clear and distinct, rather than aiming to look good to everyone. James also discusses the financial implications of employer branding and how it can drive business outcomes and shares the language you can use to make the case for Employer Branding to leadership. 📬 Newsletter: https://link.rhonapierce.com/YZEviw 📊 Employer Brand Value Report: https://bit.ly/ebvalue //TIMESTAMPS: 00:00 INTRODUCTION01:09 - James' Unconventional Path to Employer Branding05:06 - Misconceptions About Employer Branding14:08 - Making the Financial Case for Employer Branding24:33 - Strategies for Presenting the Business Case36:49 - Proving the Value of Employer Branding37:03 - Building an Employer Brand on a Limited Budget ****🌟 CONNECT WITH JAMES💼 LinkedIn: https://www.linkedin.com/in/thewarfortalent/ 🌐 Website: https://www.employerbrandlabs.com/ 📩 Newsletter: https://employerbrandheadlines.substack.com/🐦 Twitter: https://x.com/thewarfortalent 📹 YouTube: https://www.youtube.com/@EmployerBrandLabs🎙️ Podcast: http://thedefinitionofinsanity.show/ 🌟 CONNECT WITH ME💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ 🐦 Twitter: https://twitter.com/rhonab 📸 Instagram: https://www.instagram.com/rhonabpierce/ 🎵 TikTok: https://www.tiktok.com/@rhonabpierce💜 Leave a review on Apple Podcasts https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498 🟢 Leave a rating on Spotify https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Learn more about your ad choices. Visit megaphone.fm/adchoices
#6: Inclusive Hiring Starts with Effective Intake Calls with Kat Kibben
Workfluencer: Personal Branding, Authority & Content Strategy
In this episode, Kat Kibben, the founder and CEO of Three Ears Media, discusses the importance of asking the right questions during intake calls and avoiding an order taker mindset. They discuss the common mistakes recruiters make in asking questions, the value of asking follow-up questions, and how to address bias in the hiring process. Kat also shares insights on the future of recruiting in an AI-driven world and the importance of creativity in asking effective questions. 📬 Newsletter: https://link.rhonapierce.com/YZEviwInclusive Hiring Training: https://bit.ly/4aCoN4u//TIMESTAMPS:00:00 Introduction00:12:02 Mindset Needed to Lead Intake Calls 00:13:36 Preparing and asking Good Follow Up Questions 00:21:26 The Right Questions to Address Biases 00:19:18 Aligning Recruiters and Hiring Managers 00:22:15 Preparing for the Future of Recruiting in an AI-driven world **** 🌟 CONNECT WITH KAT 💼 LinkedIn: https://www.linkedin.com/in/katrinakibben/🌐 Website: https://www.threeearsmedia.com/✍️ Blog: https://katrinakibben.com🐦 Twitter: https://twitter.com/KatrinaKibben📸 Instagram: https://instagram.com/Katrinakibben 📹 YouTube: https://www.youtube.com/@ThreeEarsMedia 🌟 CONNECT WITH ME 💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ 🐦 Twitter: https://twitter.com/rhonab 📸 Instagram: https://www.instagram.com/rhonabpierce/ 🎵 TikTok: https://www.tiktok.com/@rhonabpierce💜 Leave a review on Apple Podcasts https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498🟢 Leave a rating on Spotify https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Learn more about your ad choices. Visit megaphone.fm/adchoices
#5: Effective Hiring Manager Partnerships in Global TA with Mary Kay Baldino
Workfluencer: Personal Branding, Authority & Content Strategy
Mary Kay Baldino, Head of Talent Acquisition at a global company with over 10,000 employees, discusses the importance of balancing confidence and humility as a TA leader. She emphasizes the need for expertise, data, and evidence to back up your recommendations. Mary Kay also highlights the significance of creating a culture of vulnerability and learning, navigating cultural differences in a global organization, and maintaining a human-centric approach to recruiting. She shares personal stories and examples to illustrate her points.📬 Newsletter: https://link.rhonapierce.com/YZEviw//TIMESTAMPS:00:00:00 - Introduction00:02:20 - Mary Kay's Journey into Talent Acquisition00:04:47 - Shifts in Approach as a TA Leader00:07:02 - Advice for New TA Leaders00:09:19 - Learning from Early Mistakes00:11:43 - Courageously Confronting Bias00:14:10 - Creating a Culture of Vulnerability00:16:31 - Navigating Cultural Differences in Global TA00:23:40 - Equipping Teams for Cultural Awareness00:28:32 - Aligning Strategies with Local Nuances00:33:09 - Balancing Standards and Flexibility****🌟 CONNECT WITH MARY KAY💼 LinkedIn: https://www.linkedin.com/in/marykaybaldino/🌐 Website: https://www.r1rcm.com/careers/🌟 CONNECT WITH ME 💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/🐦 Twitter: https://twitter.com/rhonab📸 Instagram: https://www.instagram.com/rhonabpierce/🎵 TikTok: https://www.tiktok.com/@rhonabpierce💜 Leave a review on Apple Podcastshttps://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498🟢 Leave a rating on Spotifyhttps://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Learn more about your ad choices. Visit megaphone.fm/adchoices
#4: Mastering Competency-Based Interviewing for Sales Hiring with Tabitha Cavanagh
Workfluencer: Personal Branding, Authority & Content Strategy
In this episode, Tabitha Cavanagh, VP of Recruiting and Talent Strategy at The Sales Collective, discusses competency-based interviewing and its effectiveness in evaluating sales candidates. 📕 Download the Salesperson Interview Guide: https://bit.ly/4dIg17Y📬 Newsletter: https://link.rhonapierce.com/YZEviw//TIMESTAMPS:00:00 - Introduction and Tabitha's journey into talent acquisition04:31 - Differences between traditional and competency-based interviewing for sales hiring08:52 - The sales DNA test and its role in the hiring process11:35 - How competency-based interviewing uncovers a salesperson's unique story beyond their resume15:28 - Specific competency-based interview questions to evaluate sales skills19:30 - Discovering unique candidate stories through competency-based interviewing21:48 - Training clients to conduct effective competency-based interviews24:19 - The impact of competency-based interviewing on diversity and inclusion26:08 - Advice for implementing competency-based interviewing in the sales recruitment process29:38 - Convincing old-school sales leaders to adopt competency-based interviewing****🌟 CONNECT WITH TABITHA💼 LinkedIn: https://www.linkedin.com/in/tabtherecruiter/📕 Salesperson Interview Guide: https://bit.ly/4dIg17Y🌐 Website: https://resumeandprofilefeedback.com/🌟 CONNECT WITH ME 💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/🐦 Twitter: https://twitter.com/rhonab📸 Instagram: https://www.instagram.com/rhonabpierce/🎵 TikTok: https://www.tiktok.com/@rhonabpierce💜 Leave a review on Apple Podcastshttps://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498🟢 Leave a rating on Spotifyhttps://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Learn more about your ad choices. Visit megaphone.fm/adchoices
#3: The Recruiter's Playbook for Hiring Manager Partnerships with Amy Miller
Workfluencer: Personal Branding, Authority & Content Strategy
In this episode, Amy Miller, a senior recruiter at Amazon with over 25 years of experience in tech recruiting, shares her insights on building strong partnerships between recruiters and hiring managers. Discover the secrets to effective collaboration, alignment, and success in the hiring process.📬 Newsletter: https://link.rhonapierce.com/YZEviw//TIMESTAMPS:[00:03:27] Building Trust and Rapport with Hiring Managers[00:07:04] Good Consulting vs. Bad Customer Service[00:13:54] The Ideal Intake Call Structure[00:18:06] Dealing with Unrealistic Candidate Profiles[00:22:19] Maintaining Clear Communication Throughout the Search[00:25:29] Navigating Challenges and Staying Aligned[00:30:04] The Impact of Strong Partnerships on Recruiting Metrics[00:33:56] Advice for Recruiters Struggling to Build Strong Partnerships[00:36:45] What Hiring Managers Can Do to Foster Strong Partnerships[00:38:58] Amy's Advice to Her Younger Recruiter Self****🌟 CONNECT WITH AMY💼 LinkedIn: https://www.linkedin.com/in/amymil/📹 YouTube: http://www.youtube.com/c/amymiller🐦 Twitter: https://twitter.com/YogaPantsRec🎵 TikTok: https://www.tiktok.com/@recruitinginyogapants🌐 Website: http://www.recruitinginyogapants.com/🌟 CONNECT WITH ME 💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/🐦 Twitter: https://twitter.com/rhonab📸 Instagram: https://www.instagram.com/rhonabpierce/🎵 TikTok: https://www.tiktok.com/@rhonabpierce💜 Leave a review on Apple Podcastshttps://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498🟢 Leave a rating on Spotifyhttps://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Learn more about your ad choices. Visit megaphone.fm/adchoices
#2: Ex-Twitter Recruiters share how to get 60% more applicants - with Jon Gulick & Lauren Zabel
Workfluencer: Personal Branding, Authority & Content Strategy
Want to increase your applications by 60%? Learn how Twitter did it with their innovative #Building Characters recruiting podcast. In this episode of Throw Out The Playbook, I sit down with Jon Gulick and Lauren Zabel, the masterminds behind the second season of Twitter's wildly successful recruiting podcast. They share the story of how #BuildingCharacters came to be, the strategies they used to promote it and measure its impact, and their tips for other TA teams looking to start their own podcast Start Podcasting with Riverside: https://throwouttheplaybook.com/riverside📬 Newsletter: https://link.rhonapierce.com/YZEviwTIMESTAMPS:00:00 Introduction (00:01:36) - John and Lauren's Journeys to TA(00:03:18) - The Origins of #BuildingCharacters(00:06:28) - Getting Buy-In and Support from Leadership(00:08:45) - Setting Goals and Measuring Success(00:11:03) - Planning Seasons and Episodes(00:13:22) - Promotion and Audience Engagement(00:18:06) - Surprising Benefits and Challenges(00:24:55) - Advice for TA Teams Considering Podcasts(00:27:15) - Would They Do It Again? **** 🌟 CONNECT WITH JON & LAUREN 💼 Jon’s LinkedIn: https://www.linkedin.com/in/jongulick/ 💼 Lauren’s LinkedIn: https://www.linkedin.com/in/lauren-zabel-62399210/ 🎙️ #BuildingCharacters Podcast: https://open.spotify.com/show/0I8CB2o58M8IY1RTR40lRX 🌟 CONNECT WITH ME 💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ 🐦 Twitter: https://twitter.com/rhonab 📸 Instagram: https://www.instagram.com/rhonabpierce/ 🎵 TikTok: https://www.tiktok.com/@rhonabpierce💜 Leave a review on Apple Podcasts https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498🟢 Leave a rating on Spotify https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Learn more about your ad choices. Visit megaphone.fm/adchoices
#1: Leveraging Podcasts to Attract and Retain Talent - with Tannum Sullivan
Workfluencer: Personal Branding, Authority & Content Strategy
Tannum Sullivan, Employer Brand and People Experience Manager at Golden Hippo, shares her journey into employer branding and how she started podcasting as part of her employer branding strategy. She discusses the impact of the podcast on talent attraction and employee engagement, as well as the process of identifying employee stories and repurposing podcast content for other channels. Tannum also highlights the challenges and surprising benefits of using podcasting as a recruitment tool and offers advice for companies looking to leverage podcasting for talent attraction.Start Podcasting with Riverside: https://throwouttheplaybook.com/riverside📬 Newsletter: https://link.rhonapierce.com/YZEviwTIMESTAMPS:00:00 Introduction 02:27 Tannum's Journey into Employer Branding 04:50 Inspiration for Starting the Podcast07:12 Goals for the Podcast09:35 Identifying Employee Stories to Showcase12:01 Impact of Employee Stories on TA Efforts and Engagement14:28 Repurposing Podcast Content for Other Channels16:53 Most Successful Channels and Formats19:12 Challenges of Podcasting as a Recruitment Tool21:36 Surprising Benefits and Outcomes24:01 Advice for Companies Looking to Leverage Podcasting 28:40 Tools and Resources for Starting a Podcast****🌟 CONNECT WITH TANNUM 💼 LinkedIn: https://www.linkedin.com/in/tannum-sullivan/🎙️ Podcast: https://open.spotify.com/show/6HPojUUSmFoj6rrZna4roK🌐 Website: https://www.golden-careers.com/🌟 CONNECT WITH ME 💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/🐦 Twitter: https://twitter.com/rhonab📸 Instagram: https://www.instagram.com/rhonabpierce/🎵 TikTok: https://www.tiktok.com/@rhonabpierce💜 Leave a review on Apple Podcastshttps://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498🟢 Leave a rating on Spotifyhttps://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Learn more about your ad choices. Visit megaphone.fm/adchoices
Trailer - Throw Out The Playbook
Workfluencer: Personal Branding, Authority & Content Strategy
Everything in business has changed, except for the way most companies hire. Throw Out The Playbook is the podcast arming you with simple strategies to revolutionize how you attract, engage, and retain qualified talent. Host Rhona Pierce, a Software Engineer turned Talent Acquisition Leader, leverages her 20+ years of experience hiring in Tech and Media to break down trends and give you a behind-the-scenes look at what forward-thinking Talent Acquisition Professionals are doing to shape the future of hiring. This is the show for recruiters who are tired of hearing that hiring is broken and are ready to do something about it. Each week, Rhona is joined by guests who are ripping up the hiring playbook. They'll share what works, what doesn't, and the lessons they learned along the way. You'll hear various perspectives from people in the industry, not just the same voices we're all used to hearing. Season 1 drops soon, with new episodes every week. Make sure to subscribe wherever you get your podcasts.****🌟 CONNECT WITH ME 💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ 🐦 Twitter: https://twitter.com/rhonab 📸 Instagram: https://www.instagram.com/rhonabpierce/ 🎵 TikTok: https://www.tiktok.com/@rhonabpierce💜 Leave a review on Apple Podcasts https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498🟢 Leave a rating on Spotify https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Learn more about your ad choices. Visit megaphone.fm/adchoices